What would it be like to have an almost unlimited budget for your new offices and to start from scratch? Goal: to have great space for work space for sixteen to thirty two employees with on premises presentation facilities.
37signals had that opportunity and went to their architect Brad Lynch with a clear concept. A large open space surrounding a core of private space (sound proof phone booths, multiple conference rooms). This bathes the whole group in natural light from massive windows in their loft space. The traditional approach is to put all the important people in private offices along the windows. Here founder Jason Fried successfully turned things upside down and ended up with a space in which more people would be happy.