If you are purchasing online advertising you really have to watch your media partners like a hawk. Who could imagine that a respected mainstream publication like ZDnet would be ripping off all their advertisers?
Here’s what happens if you visit a ZDnet page…if you click on anywhere except in the article you get taken to the advertisers ad (today it’s SAP getting the shaft: target is http://www28.sap.com/mk/get/comcrmlp ).
In my case I was just reading about Microsoft paying off the Department of the Interior to issue a security warning on Google Apps and approve the Microsoft BPOS (Business Productivity Online Suite) for internal use. I did not and do not have the slightest interest in SAP, except as a large competitor whose offerings we can outdo with micro business streamlining solutions (we recently built an end to end online rental store with inventory for a client for less than the cost of SAP training for three employees: our client is delighted and she owns her software outright now and can scale up to twenty locations in different cities all run out of a single database).
Imagine my surprise when I ended up on the SAP ad five times while just scrolling around. It turns out the page background on both sides will create a click. When you put a ZDnet page in the background, just clicking on the window to bring it forward will generate an ad click. Not cool ZDnet.