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Despite potential hangover from the last nights party, everybody came thrilled to the second day of Search Love Conference in London, co-organized by SEOmoz and Distilled.
The first runner was Ciarán Norris of Mindshare. His lecture Personalization, Profiles and Privacy didn’t offer many calls to action, but two of them were important for all marketers:
- Web is becoming more and more personalized. Get ready for it, you will have to learn more about visitors and treat them individually
- There are the Web rules, but there are also the legal rules of the country you operate in. If you are tracking your visitors, you may get burnt.
SEO and social web conferences organized by SEOmoz and Distilled gained high reputation as major events in web search industry, and Foliovision is glad to take part once again. London Search Love 2011 was slightly rebranded, but that should not confuse you – linkbuilding and social media still play the key role!
Basecamp's mobile platform subscribes everyone to messages, making it nearly useless. With up to 20 people on a single project, spanning design, programming, SEO and content, notifying everyone is a nightmare. That's an average of 2 minutes per person digesting notifications which are not relevant to him or her across 18 people who don't need the information.
I.e. every time a client posts a message from a smart phone Foliovision loses over half an hour of work time. Way to pick our pockets and/or steal our day, 37 Signals.
This post is a continuation from a recent post about Scientific Management and the Toyota Way.
Something we are working on is some additional capacity in peak periods (as auto manufacturers have additional suppliers they can bring online if a sudden surge in demand appears). Gradually we are getting there. In the meantime, I take great care not to take on more work than we can handle. There's at least a $100,000/month of business which I'm not seeking as we just couldn't maintain quality standards yet. We are working on increasing capacity first and then slowly adding those additional clients.
My girlfriend is shocked and horrified that we are leaving this kind of money on the table. Her shock diminished when I explained that every day Foliovision leaves millions on the table in Slovakia alone:
A new order for some advanced Basecamp features came in. I checked the weblog of the client to see where they are coming from and ran into a new term: neo-Taylorism. Taylorism apparently had very negative connotations. My only acquaintance with Taylor is with the sails manufacturer and the association is positive. I decided to go digging and in the process ran into the concepts of:
- scientific management
- human relations movement
- Toyota production system
Running a company is
a pain in the neck tremendously challenging.
If you are in the knowledge business, there are two major challenges:
- managing people
- managing process
You are spared the pain of managing inventory. In a sense, time becomes your inventory but it does at least take a third dimension out of the equation, in comparison to auto parts production where you really, really need to manage raw materials and parts.
What's cool about business theory is that it's all been invented before.
Scientific Management: neo-Taylorism
This Taylor is Frederick and he died in 1915, before Henry Ford's factories were built. Frederick Taylor came up with something called Scientific Management. The basic idea was to improve workflow (hey I need some of that) and labour output (work faster!).
The basic idea is that best practice methods should be documented and taught: all workers should produce quality work. A good start. The problem remains that with equal pay, there is no disincentive for workers not to dog it or goldbrick. Taylor called this slow working "soldiering". Many workers call it "getting through the day". I've got a friend like this. Once someone approaches work like this, that person is nearly unemployable at Foliovision or anywhere else where enthusiasm, productivity and quality of work are valued.
Foliopresss WYIWYG also includes SEO Images, an image manager with built-in advanced SEO features. SEO Images functions as a gallery-lite plugin, easily replacing NextGenGallery for instance.
We have some amazing new features for you in the latest version, including compatibility with WordPress's built in featured image too and WYSIWYG support for Impact Templates.
- WordPress Link to post dialog is integrated into the editor toolbar
- Support for Impact Page Template Builder plugin templates
- Better custom field support and image HTML template
- Featured Image support (beta)
How to use Featured Image feature?
It's easy to use, but due to some structural differences in how WordPress and SEO Images (the image manager used in Foliopress WYSIWYG) handle the images, there are some extra conditions to be fulfilled:
WordPress Upload directory has to be the same as Foliopress WYSIWYG/SEO Images upload directory.
If this is not done, then the feature won't appear in this version. In next version, we will try to automate the process.
Foliopress WYSIWYG Featured Image
If your Foliopress WYSIWYG upload directory is /images, this is what you have to use in wp-admin -> Settings -> Media:
WARNING: If you change these settings and you already have some images uploaded with WordPress Media/Image Manager, the images might stop appearing, as WordPress is not storing full URL for the images.
Due to the incomplete paths and its incompatibility with other CMS systems in case you ever move your site, we recommend getting your images out of the WordPress built-in image manager ASAP and keeping them out. SEO Images stores your images and paths in such a way that you could move to any other CMS tomorrow and have all your images show up.
You have to also move the images directory and update all references in posts, widgets and template if you change these paths.
If you'd like our help with moving your images and setting yourself up properly with SEO Images, just fill in a professional support request and we'll take care of you right away.
- If you are running your WordPress from the web root directory:
- Store uploads in this folder: images
- Full URL path to files: (leave empty)
- If your WordPress is located in a subdirectory
- Store uploads in this folder: ../images
- Full URL path to files: /images
Foliopress WYSIWYG Featured Image
wordpress 312 wp ecommerce 383
This week I had an interesting conversation with Dan Milward, the marketing guy and co-founder of the WP e-Commerce WordPress shopping cart plugin.
Let's start with the facts. WP eComm is now on version 3.8.4. Currently, the reports in from front line users are: 4 say it works, 12 say it's broken.
Why People Hate WP eCommerce so much
Dan told me that sources inside Automattic had revealed to him that in the past as soon as Instinct Entertainment publish a new version there are five reports of the plugin being broken on current WordPress. His sources then erased that feedback.
This is a very bad sign: when you need insider help to erase negative feedback. Not the first time I've seen this happen at Automattic: Mark Jacquith has had to warn plugin database maintainers off deleting plugins which compete with their friends plugins. Second bad sign: people who hate your plugins enough to wait for a new version to mark it as broken.
Dan manages it. There are three strategies he uses which bring Instinct Entertainment to such grief.