While out on Twitter today, I visited the Facebook page of the company of a new acquaintance also in the marketing trade. Silvia had decided to cite Gary Vaynerchuk. Pretty compelling statement. I really agree with it.
There is more junk created and marketed on the internet than in world history (there were some pretty weird elixirs hawked in the newspapers around the turn of the century in America so marketing excesses in the favour of poor product are not altogether unprecedented).