The award-winning lifestyle magazine Desiblitz.com was using JW Player to embed their Youtube videos on their website, but then JW Player introduced a much more complicated interface and Desiblitz.com decided to turn to a faster, simpler and more straightforward alternative - FV Player.
Since there wasn't a real news platform focusing on British Asian and Desi lifestyle, the team behind Desiblitz decided to create an online magazine with high-quality content specifically tending to British Asian society and the South Asian demographic globally.
"The term 'Desi' refers to a connection with the roots from your 'desh' or 'des' motherland,'' explains Indi Deol, managing director of the magazine. In this case the motherland is primarily India, Pakistan, Bangladesh or Sri Lanka and 'Desi' is a collective term which classifies culture and people from these countries.
"The ethos was and is to develop the skills of young British Asians in digital media - especially online writing, video production, presenting and photography," says Indi. "Primarily helping those with very little skills or work experience, fresh graduates with little employment prospects and disadvantaged young people."