The award-winning lifestyle magazine Desiblitz.com were happy JW Player 5 and 6 customers. Desiblitz was using JW Player to embed their Youtube videos on their website. When JW Player 7 introduced a much more complicated interface and removed non-JW Player hosted options, Desiblitz.com started to look for a faster, simpler and more straightforward alternative. Desiblitz found FV Player, which allows publishers to combine free video hosting from YouTube with inexpensive hosting from Vimeo Pro or Amazon S3 and/or high security hosting with Cloudfront, KeyCDN, Stackpath CDN.
What Desi Means and What Desiblitz Does
Since there wasn't a real news platform focusing on British Asian and Desilifestyle, the team behind Desiblitz decided to create an online magazine with high-quality content specifically tending to British Asian society and the South Asian demographic globally.
"The term 'Desi' refers to a connection with the roots from your 'desh' or 'des' motherland,'' explains Indi Deol, managing director of the magazine. In this case the motherland is primarily India, Pakistan, Bangladesh or Sri Lanka and 'Desi' is a collective term which classifies culture and people from these countries.
"The ethos was and is to develop the skills of young British Asians in digital media - especially online writing, video production, presenting and photography," says Indi. "Primarily helping those with very little skills or work experience, fresh graduates with little employment prospects and disadvantaged young people."