In January we helped Mark Levison's Agile Pain Relife consulting make a very successful Typepad to WordPress transition. Behind the scenes there is a very interesting design case study, we'd like to share.
The main aim was to move the content from Typepad webblog to his new business domain. Mark's company focuses on the business of "relieving software development pain". He came to us with a great domain and a catchy name for this business: Agile Pain Relief Consulting comes from.
Mark chose the WooTuits theme, which we thought was a great fit. He didn't ask any significant modifications. The challenge was to adapt it to Mark's consulting firm's business goals. At Foliovision, when we talk about customising a template it goes far beyond simple changes like background colour or the size of the font. We start with a template but seek to end with a unique site which look like a custom design.
We firmly believe that getting one's logo and branding right is the starting point for a successful design. Mark didn't have a budget for the logo work so we agreed to do a new logo ourselves which Mark would purchase if he liked it.