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    Analytics and Advertising FAQ

    If you’re interested in VAST advertisements, refer to the FV Player VAST FAQ.

    Advertising FAQ:

  • Which types of ads and services do you support?
  • Is there an advertisement option included in FV Player?
  • Can I create text-based ads?
  • Can I track my ads?
  • Analytics FAQ:

  • Which Analytics options do you support?
  • Which Google Analytics model should I set up?
  • How is Matomo different from Google Analytics?
  • Are the built-in stats privacy friendly?
  • How do I access the analytics data?
  • Can I track video errors and issues?
  • The built-in stats are very basic. Can you add more options?
  • The built-in stats don’t work for me. What should I do?
  • I think there’s a better analytics option you should support.
  • Q: Which types of ads and services do you support?

    A: FV Player Pro has an built-in ad solution and also supports Google AdSense ad codes.

    Purchasing the FV Player VAST add-on allows you to use ads from your VAST provider. If you’re looking for VAST and VPAID ads FAQ, click here.

    Q: Is there an advertisement option included in FV Player?

    A: Yes, FV Player does have built-in options. You can put in video ads, or text-based overlay ads, or even get creative with the HTML pop-ups.

    Q: Can I track my ads?

    A: Tracking events for both the built-in and VAST ads are present and can be tracked via both Google and Matomo Analytics.

    Q: Which Analytics options do you support?

    A: For the basic statistics, you can use the built-in feature. For more in-depth analytics, we support Google Analytics and Matomo Analytics. Learn more here.

    Google Universal Analytics will be deprecated by July 1st 2023. If you’re still using UA, transition to Google Analytics 4.

    Q: Which Google Analytics model should I set up?

    A: Definitely use Google analytics 4. Universal Analytics model will be deprecated by July 1st 2023.

    Q: How is Matomo different from Google Analytics?

    A: Google Analytics is so widely used that it had become nearly synonymous to analyzing website data. However, Google itself is basically synonymous to violating user privacy. Some contenders are trying to bring about a more ethical and privacy conscious alternative, and one of them is Matomo.

    Matomo is a free open-source analytics tool. Thanks to its privacy policy and data protection, it has gained popularity as a alternative to Google Analytics. Matomo claims to give you full ownership and protection of the tracked data, as opposed to the way Google Analytics treats the tracked data.

    Are the built-in stats privacy friendly?

    A: Absolutely. The built-in statistics only feature the basics.

    The only way of identifying a user is if they are logged in – having already given their information to you as a website owner. All other users are tracked as anonymous guest.

    Further, it does not track any additional information about devices, geographical region, or anything else that could aid in creating a user profile.

    Q: How do I access the analytics data?

    A: To see how to use your analytics data to the fullest, consult our guides on your analytics model of choice.

    Can I track video errors and issues?

    A: Absolutely. Video errors are also an tracked event. Thanks to this, you can easily uncover malfunctioning videos and resolve the issues ASAP.

    Q: The built-in stats are very basic. Can you add more options?

    A: The statistics feature is a rather recent addition. We’re open to requests. Just let us know what you’d like to see added on our support forums, or by sending us an email at support@foliovision.com

    Q: The built-in stats don’t work for me. What should I do?

    A:The stats only start tracking since the moment the feature is turned on (there is no past data) and the data takes some time to show up. If the issue persists for longer than 48 hours, contact our support.

    Q: I think there’s a better analytics option you should support.

    A: That’s great! Contact us and let us know about the option and why you think we should support.


    If you haven’t found an answer here, feel free to contact us over on our support forums, or by sending us an email at support@foliovision.com

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