This presentation was originally given at WordCamp Slovakia 2013 in Slovak Technical University on 20 April.
Purpose of this presentation:
- teach you how to set up an online business using WordPress
- WordPress is just a tool, albeit a very good tool
- when you leave this presentation you should be able to:
- understand SEO
- come up with an online strategy
- choose a domain
- set up a WordPress site
- illustrate the site
- do the onpage SEO required
- know the essentials of off-page SEO
SEO and WordPress 01
SEO and WordPress 02
What is SEO:
- Search Engine Optimisation
- What is a search engine?
- there used to be a variety of answers
- in most of the world there's just one answer now: Google
- Russia has Yandex, China has Baidu: we're not in Russian and we're not in China
- we're working for Google [slides 01-03]
SEO and WordPress 03
SEO and WordPress 04
SEO and WordPress 05
What does Google want:
- a clear subject for your article
- a clear headline (Google doesn't get jokes or puns)
- a clear short URL with your keywords (three words or less)
- a metadescription that people want to click on
- something that people like to read
- short paragraphs
- clear headers
- bite size content
- good writing
- real specialist expertise
- there's too many article factories out there already
- when your visitors are satisfied, Google want to send you more visitors
- nice illustrations make people give your site more of a chance
- nice design makes people give your site more of a chance
- you do not want people using the back button: do everything you can to give your content a chance
SEO and WordPress 06
- a short relevant domain name can help: http://slovaklessons.com
- no hyphens
- not too long
- not .info, not .biz
- .com, .net, .org, .de, .sk, .ca, .at, .co.uk
- an active site: post regularly!!!
SEO and WordPress 07
SEO and WordPress 08
SEO and WordPress 09
Off-Page:
- you want people to share your site: put up sharing buttons
- but just for the services people will really use
- interact with people: depending on your subject
- twitter (blogosphere)
- linkedin (business)
- facebook (consumer)
- stumbleupon (web surfers)
- pinterest (visual)
- Google+ (for sure they are measuring this)
- Google places for business
SEO and WordPress 10
SEO and WordPress 11
- forums:
- links
- people
- other weblogs
- post in the comment sections
- mindset:
- connect with other people interested in the same things
- reach influencers: influencers could include people who
- have huge twitter followings
- have popular weblogs
- know a lot of people on facebook
- you only have one chance to make an impression:
- don't drag people to a boring site
- don't promote a boring article even if you are unlucky enough to have written one
SEO and WordPress 12
Social Media:
- fancy word
- thank god: we've already covered it
- social media is just connecting with other people
- you do not need fancy courses in social media
- you just need to get out there and meet people online
SEO and WordPress 13
What doesn't work:
- link exchange
- Google sees it and devalues it
What can work but isn't worth it:
- buying links
- spam comments (just annoy people)
- any trick, Google will let you do it and then hang you with it later
- if you know that people who post grafitti shoplift
- when the police find out who is doing grafitti you just follow them around and arrest them later
- that's what Google does
SEO and WordPress 14
SEO and WordPress 15
Tricks which do work:
- properly titled images will bring in lots of image search results
- Mary Austin Freddie Mercury Uncoy
- blog comments with keywords in the name field
- shouldn't work but does
- blog owners often blocking them now though
SEO and WordPress 16
SEO and WordPress 17
SEO and WordPress 18
SEO and WordPress 19
SEO and WordPress 20
SEO and WordPress 21
SEO and WordPress 22
SEO and WordPress 23
SEO and WordPress 24
SEO and WordPress 25
SEO and WordPress 26
SEO and WordPress 27
SEO and WordPress 28
SEO and WordPress 29
SEO and WordPress 30
SEO and WordPress 31
SEO and WordPress 32
SEO and WordPress 33
SEO and WordPress 34
SEO and WordPress 35
SEO and WordPress 36
SEO and WordPress 37
SEO and WordPress 38
SEO and WordPress 39
SEO and WordPress 40
SEO and WordPress 41
SEO and WordPress 42
SEO and WordPress 43
Download this presentation here.
Alec Kinnear
Alec has been helping businesses succeed online since 2000. Alec is an SEM expert with a background in advertising, as a former Head of Television for Grey Moscow and Senior Television Producer for Bates, Saatchi and Saatchi Russia. Alec maintains a photography and culture weblog at uncoy.com. His dance film Lapinthrope won prizes around the […]
I am having problems finding a seo plugin that will go into a table (table press plugin) or tell me how t get the seo plugin to recognize my tables. The one I have now gives no clear instructions on how to recognize the content in the tables. The content is what the website is about.
Hi Margaret,
Give our FV Simpler SEO a try. The kind of content should not make a difference.
Making the web work for you, Alec