He talks about the same old tired question of ecommerce websites badly organised for SEO with:
- image navigation
- image text
- badly formatted URLs
- session-cookie dependent content
- no content
All true, but old news. Spender suggests Web 2.0 has just made it worse. Perhaps. But the real value in the entry are in the two following screen shots.
The first is a tabbed web interface of a good looking Web 2.0 ecommerce site.
Standard tabbed Web 2.0 product page
So what? Well take a look at what's under those tabs, what's under the covers.
All the content of all the tabs is right there on a single content rich web page.
One could even argue that there is too much content on this page.
But the single page approache is a very good start.