He talks about the same old tired question of ecommerce websites badly organised for SEO with:
- image navigation
- image text
- badly formatted URLs
- session-cookie dependent content
- no content
All true, but old news. Spender suggests Web 2.0 has just made it worse. Perhaps. But the real value in the entry are in the two following screen shots.
The first is a tabbed web interface of a good looking Web 2.0 ecommerce site.