A commercial like no other. A breathtaking short movie I Am Ready set in Nazare directed by Franck Kinanga – “the story of a pro-surfer who has chosen to take another path”.
It’s inevitable for sustainability to become foundation of our day-to-day lives and the decisions we make. From the essential little things like grocery shopping to big investments like buying a car for our business.
Nissan Europe wanted not only to present the automobile Nissan e-NV200, their 100% electric van, to the public but also to affect the audience with a visionary statement. With their electric vehicle, they want to redefine the way small businesses work so they could be more sustainable and effective.
Franco-Congolese self-taught director and photographer Franck Kinanga says this movie was one of the most intense projects he’s worked on so far.
Making a film is always an emotional adventure. Perseverance and persistence are often required. This time, they were essential. Without them this film would, quite simply, not have had the same result.
His work stands out thanks to spectacular editing and thought-out sound. With a limited budget, the production team with Kinanga leading the way achieved admirable results.
Starring pro-surfer and entrepreneur Michelle Des Bouillons, the movie follows her steps while she works from her van, prepares to surf and talks about her relationship with the ocean.
Why surfer, you ask? More than 97% of surfers’ vans worldwide have fossil energy engines. Their lifestyle requires regular transfers from one place to another and a big storage space. Nissan’s electric vehicle met all conditions to fit right into Michelle’s way of living – on the road, sustainable and always waiting for the right moment, the “it” wave.
Personally, this movie immediately became one of my favourite branded short movies I’ve ever seen. I’m not a fan of cars, nor am I a surfer. Yet, when I was watching I Am Ready for the first time I mumbled “wow” out loud at least three times while getting goosebumps. That is quite a lot when you remember the movie itself is 2 and half minutes long, isn’t it?
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