Mobile devices have been leading the online world since the first iPhone came out and it looks like there's no reason for it to change.
When Google announced the AMP October 2015 many publisher knew it's the right time to redesign their websites and stick to the AMP framework. Although the controversy, the number of AMP-powered sites is constantly growing.
And that's the reason why we've decided to add support for AMP powered sites to our FV Player VAST.
AMP which stands for Accelerated Mobile Pages is an open-source project developed by Google. It aims to standardize the frameworks used for mobile version of websites.
The AMP framework promises to optimize and speed up loading of static mobile web-pages.
According to Google statistics, AMP sites are loading 4 times faster and use 10 times less data than usual ones. Google also favorize AMP powered sites in Google search results on mobile devices.
There's also a lot of controversy going around AMP as well. Some web publishers believe that it's just another way extend Google's internet dominance and to lock them even more inside Google's ecosystem.
Joshua Benton, director of the Nieman Journalism Lab at Harvard University, said:
"there is a sense in which AMP is a Google-built version of the web. We are moving from a world where you can put anything on your website to one where you can’t because Google says so."
So, wether you like AMP or not. FV Player and FV Player VAST is here for you, providing support for all the recent web standards.
How to turn it on
Turning on the support for AMP websites is really easy with FV Player VAST
Simply go to:
WP Admin Dashboard -> Settings -> FV Player VAST
and check the AMP support checkbox.
The limitation here is that you can only use a bare MP4 videos for VAST ads in AMP. That’s how the amp-ima-video element works, it requires a simple video type like that, while for example Vimeo is something else.
What FV Player Pro could do about it is to use the bare MP4 files from Vimeo, the so called Pro file URLs which you have available for the videos which you own. That would in turn make the video easier to download, but AMP is about making it easier to access your website content, it’s not for membership websites.
Unfortunately the AMP project only accepts the big players - either you embed a bare video file or you can use one of the big video providers - Vimeo, YouTube, Brightcove, Dailymotion and so on. There is no way for us to put in custom scripts.
Stay tuned for more!
We are trying to make our FV Player plugin better every single day by bringing more and more upgrades and updates into it. You can actually help us a lot, by giving us feedback.
So if you have any tips or questions, don't hesitate and contact us via our Forum!