Contrarian business advice from Trizle is always a thrill.
For a taste, Why You Need a Chaotic Business:
Order = Bad Advice
The dude’s well-intentioned “let’s-order-everything, cuz-we’re-like-the-world’s-nerdiest-businesspeople” mindset stands as one of the several “bad, bad, bad” advices we received when we started.
Why? The mindset drives you to do nothing. Nada. Standstill. Blah.
- Instead of moving forward, you’re documenting.
- Instead of increasing sales, you’re recording every little detail of your past order.
- Instead of improving employee morale, you’re entering data of past employee feedback.
- Instead of fattening your bottom line online, you’re trying to perfect every freakin’ detail of your freakin’ website that’s going to take a freakin’ looooong time.
I think the Trizle guy has the E-Myth myth guy clearly in his targets. Michael Gerber is obsessed with turning every company into McDonalds, turning every company into a turnkey franchise.
E-Myth Mastery:
The Seven Essential Disciplines
for Building a
World Class Company
(Michael E. Gerber)
There’s a lot of truth in the Trizle myth busting. There is a lot of energy in creative chaos and just barreling ahead full speed. New businesses are not necessarily ready for the E-Myth cookie cutter straigh out of the blocks. McDonalds was already a nine restaurant operation at the time with a fifteen year history when Ray Kroc bought his first franchise from the McDonalds brothers in 1955.
The problem with creative chaos is keeping enough focus that the energy remains properly directed.
On the other hand, without metrics any business will eventually get shot down. Metrics will make a good business better.
But while we are at the pre-metrics stage – we have a good idea and we know that it’s a good idea and we are trying to just get websites and community up and running, it’s probably a better idea to just focus on getting things done. Bring in the bean counters and process documenters later to clone and refine an already successful business model.
Not only is the business advice contrarian. Stylistically, Trizzle is a beautiful oxymoron: business and hip. The guy(s) take street slang and bend it to the business world. I’m not sure that I’d like a lot of people to write like this but as a one-off it’s a nice change from the pompous and verbose claptrap that passes itself off as effective business writing.
Alec Kinnear
Alec has been helping businesses succeed online since 2000. Alec is an SEM expert with a background in advertising, as a former Head of Television for Grey Moscow and Senior Television Producer for Bates, Saatchi and Saatchi Russia.
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