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VAST and AMP compatibility

[Solved]

Foliovision › Forums › FV Player VAST › Requests and Feedback › VAST and AMP compatibility

  • Pranav R. 6 years, 1 month ago

    Hi,

    I was wondering if your VAST plugin is compatible with AMP? FV Player Pro clearly works with AMP, however, is the same true for the VAST implementation? For someone who gets 70% of traffic on AMP pages, this is a crucial requirement.

    AMP seems to support IMA video: https://www.ampproject.org/docs/reference/components/amp-ima-video

Viewing 12 replies - 1 through 12 (of 12 total)
  • Martin 6 years ago

    Hello Pranav,

    FV Player VAST doesn’t support AMP, but looking at that page of documentation it seems to me we could add this feature. I’ll have to check it with Alec first though.

    Thanks,
    Martin

    Martin 6 years ago

    Hello Pranav,

    please let us know what video types you are using. The AMP video player is pretty limitted, are you just posting videos as MP4?

    Thanks,
    Martin

    Pranav Rastogi 6 years ago

    Yes, we’re just using MP4.

    Pranav Rastogi 6 years ago

    Would appreciate a response. AMP+VAST seems to be a simple integration.

    Alec Kinnear 6 years ago
    Avatar photo

    Hi Pranav,

    AMP is a Google standard so they are very fussy about what advertising they let through. If it’s possible to add AMP to our VAST we’ll do it.

    Do you have some examples for us of other VAST plugins or CMS which do work within AMP?

    Pranav Rastogi 6 years ago

    While I do not have examples of a CMS or plugin which works with AMP+VAST, this advertising company – https://vi.ai – uses VAST ads within their own videos embedded on AMP pages.

    Here’s an article embedded with vi.ai ads (at the end of the article) – https://www.hiptoro.com/p/book-captain-marvel-tickets-release-date-storyline/amp/

    As for the type of advertising Google will let through, I’m sure they will allow their own video ads to run on AMP, through the AdX platform. We’ll be running Google’s AdX VAST ads.

    AMP documentation for AMP-Video+IMA is mentioned here: https://amp.dev/documentation/components/amp-ima-video?referrer=ampproject.org

    FV Player already uses the

    <amp-video>

    tag for the AMP integration, seems to be it would be relatively simple to just replace it with

    <amp-ima-video>

    tag.

    Pranav Rastogi 6 years ago

    Brightcove seems to support VAST ads on AMP – https://solutions.brightcove.com/bclifford/demo/player/amp.html

    Martin 6 years ago

    Hello Pranav,

    we will do some tests on our end and then we should be able to add this functionality.

    Thanks,
    Martin

    Pranav Rastogi 6 years ago

    That’s fantastic Martin!

    Pranav Rastogi 6 years ago

    Hey guys, has there been any progress on this request?

    Martin 6 years ago

    Hello Pranav,

    please grab a new copy of FV Player VAST from https://foliovision.com/my-licenses and install that. Then in Settings -> FV Player VAST you will be able to enable “AMP support”.

    That should get the VAST ads running in AMP for you.

    Thanks,
    Martin

    Martin 6 years ago

    Hello Pranav,

    I see that you are using the AMP for WP plugin, I wonder if it will work with that one.

    Thanks,
    Martin

Viewing 12 replies - 1 through 12 (of 12 total)
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