This presentation was originally given at WordCamp Slovakia 2013 in Slovak Technical University on 20 April.
Responsive web design – or “RWD” – is a web design approach focused on creating optimal viewing experience across both desktop and mobile platforms. Responsive design is mostly defined by 3 key components: flexible grids, flexible images and media queries.
The web design world shouts that the future is “mobile first”. Everybody heard about it, everybody wants it. But do we really know what it means to “response” effectively?
For us, responsive design is above all about the content. Different stories for different devices. Rethink your content based on the situation, in which user is experiencing it. But first of all – of course – know your visitor. The table below shows example statistics take from one of our client’s site – and we face this scenario repeatedly and it seems to be close to new standard.
Facts don’t lie, check the statistics of your website:
find out what your readers use to browse your site.
The challenge that comes with 29% of visitors coming from mobile device and 58% [as it was in our case study], is to consider the gap between two very different experiences. 1028px being considered as standard is history. Mobile-big screen schizophrenia is like designing comparing luxury fashion magazine and tiny business card [to exaggerate].
Example #1: Busy magazine. Mobile mindset: “I read the article and
commented. Let’s check what they’ve been saying.” Discussion first.
Example #2: Real Estate. Desktop presentation aims to claim
the competence. Once successful, visitor’s mindset once coming
back on mobile is clear: “I want to check latest listings”
Example #3: Food Blog. Visitor’s mobile mindset:
“I want to check the recipe while shopping”. Down to the point!
Download this presentation here.
Alec has been helping businesses succeed online since 2000. Alec is an SEM expert with a background in advertising, as a former Head of Television for Grey Moscow and Senior Television Producer for Bates, Saatchi and Saatchi Russia.