Twitter has 99 problems and UX is one of them. The roles of Advanced Search, Analytics and Moments in its ecosystem are uncertain. Therefore, using them is complicated and confusing. In this blog post I am looking at each feature, its malfunctions and how they can be improved. Feel free to join the discussion.
I am not sure whether it is worth anything to complain about Twitter. At this point, it seems like talking to a brick wall (not that wall). The company’s financial results are as disappointing as is the average engagement. Yet, little has been done to overturn this.
Jan Rezab, the founder of Socialbakers, suggests pre-filtered feeds for sports, news, etc (this is something Facebook has been contemplating over the last year under the name ‘Trending Topics’). He is also against the notion the company should sell – because there’s so much room for improvement. And indeed, there is.