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Twitter has 99 problems and UX is one of them. The roles of Advanced Search, Analytics and Moments in its ecosystem are uncertain. Therefore, using them is complicated and confusing. In this blog post I am looking at each feature, its malfunctions and how they can be improved. Feel free to join the discussion.
I am not sure whether it is worth anything to complain about Twitter. At this point, it seems like talking to a brick wall (not that wall). The company's financial results are as disappointing as is the average engagement. Yet, little has been done to overturn this.
Jan Rezab, the founder of Socialbakers, suggests pre-filtered feeds for sports, news, etc (this is something Facebook has been contemplating over the last year under the name 'Trending Topics'). He is also against the notion the company should sell - because there's so much room for improvement. And indeed, there is.
This is the basic outline of the presentation I made at ReBar Toronto. Alec moderated and we fielded a lot of questions together about Google+ and Facebook after the presentation. Alas, we only have detailed notes from the opening presentation.
The first rule of tweeting the right way is to actually have something to say. No one can accuse you of spam if you share something that’s of real value to them. You should always remember that. If you are tweeting about something which you wrote or posted to your own website, make sure you would want to read it first before starting to promote it to other people.
Every web marketer using social media on a daily basis needs a social media client. You simply can’t log in and out of dozen different Twitter or Facebook accounts manually several times a day. So the concern is not ‘if,’ but ‘which?’
Originally built as a social video sharing service by French entrepreneur Loic Le Meuron, Seesmic purchased Twitter client Twhirl soon after its inception and set its route as an ambitious social media client. After acquiring Ping.fm a year ago, Seesmic’s creators decided to try to climb to the leading position on the social media management market, and the slightly overblown statements on their site try to persuade visitors that they’ve already succeeded. So, what is Seesmic? A good solution for social media management? Maybe. Will it “take your online brand to the next level?” Not so sure about that.