Over the last month, the internet has been awash with stories of the fabled New York Times slow demise, as indicated by huge losses and impending layoffs. As the new Wall Street Journal hires, the New York Times fires.
The decline in New York Times revenue and readership surprised me somewhat, but I accepted the decline at face value. Given the New York Times atrocious editorial standards throughout the Bush regime, including aiming and abetting war crimes (Judith Miller), the loss in circulation seemed like just desserts.
But today, Comcast’s list of the top 50 websites for March came across my desk. Based on unique visitors, guess who’s at number 12 with 47 million unique visitors for the month? For refernce, that’s just behind Wikipedia, Amazon and ahead of Facebook, CNET, Adobe, CBS and Craigslist: The New York Times Digital.
Which set me to thinking what kind of second rate media (advertising sales) strategy would it take to lose money with the number 12 website.