Our client and small business marketing expert Jeff Korhan published a timely post this week (surfing on current events) comparing internet marketing and the Super Bowl. But unlike the opportunity to hit the field for the Super Bowl, Jeff thinks it's not difficult to get a chance to play on the internet.
in these Internet days anyone can reach a massive audience, and certainly Apple and other giant brands are capable of doing that on their own. This is the opportunity for Apple, eTrade, and mainstream small businesses like yours and mine....What’s interesting is it is actually easier for people than businesses to build an audience today, at least for small businesses. This says something about the future of brands