Some well-known SEOs are advocating using rel=”no-follow” on all outbound links. Aaron Wall has unearthed this gem in Dan Thies’s updated SEO Fast Start (free content flypaper for StomperNet membership which is $800/month):
Add nofollow on all of the links that point to other sites, unless you have agreed to a direct link for some reason.
This is the most narrow-minded tripe I’ve ever heard. Google will rank websites higher who don’t link to anyone else? Such a strategy makes a mockery of the whole essence of hypertext and the WWW (world wide web).
This school of thought has its origins with Leslie Rohde from his Optilink/Optispider cult days (circa 2002-2003). The clunky and overpriced Optilink has since been superceded by Brad Callen’s Link Proctor, later renamed SEO Elite. Aaron Wall has some free tools (alas some of them broken now – SEO Elite is more reliably updated) and there are lots of other pay tools out there now which track your backlinks.
What is valuable advice is not hoarding PR, but channeling Page Rank. I mean really – you don’t increase your wealth by putting your money under your mattress. You increase your wealth by reinvesting your money wisely. And the same thing applies to Page Rank on the internet.