Video seems to be everything everyone wants these days. According to CISCO, video will account for 75 per cent of all consumer internet traffic in 2017 and that number will only continue to rise into the year 2020.
Let’s take Facebook as an example. If you publish a written update or a link to your blog post on your Facebook page, you will be unpleasantly surprised by how many people have actually seen your update. But if you turn your post into an image or you go even further and create a video out of it, you will most definitely increase the reach of the message.