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Hi Martin,
Quick question for you about the Google Analytics integration. I’m trying to better understand the metrics we are getting out of GA. ‘Unique Events’ are just events by unique users, correct? And ‘Event Value’ is total seconds of the videos watched? For the event Dryer_Sheet_Flowers-Medium, we see only one event with a value of 354. I’m interpreting this as one user watched the video for 354 seconds. However, the total length of the video is only 69 seconds. Am I interpreting this wrong?
Related to this, does your GA tracking take into account video pre-roll ads? So if I saw a 15s pre-roll ad and a 60s video, the event value would show as 75s?
Thanks!
Matt
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Hello Matt,
it means a single person watched the Dryer_Sheet_Flowers-Medium video for 354 seconds.
If another person will watch it, the time will add to the “Event Value” – it will show the total number of seconds played. You will also see a change in “Avg. Value” – the amount of seconds a person watches the video on average.
If the video was only played once and the number of seconds if bigger than the video length, it means it was played multiple times. If the videos is played multiple times, then this is hard to judge as the number of seconds just adds up to the total value.
If there are pre-roll ads, these count as separate videos (Event Label).
Thanks,
Martin
Got it. Thanks Martin. That helps a lot.
