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vast/vpaid ad tags

[Solved]

Foliovision › Forums › FV Player › Requests and Feedback › vast/vpaid ad tags

  • evan2blue 11 years, 3 months ago

    I would like to use an ad tag provided by one of our ad platforms. For example adap.tv provides me with a long link to use. I’ve tried to enter this link in the default ad code section but I am not able to see any ads. These are mainly preroll ads. I saw some posts from August of 2013 about future implementation of VAST/VPAID xml ad tags, but I can’t find any further news about it. Please let me know if this feature is enabled. Thank you!!

Viewing 15 replies - 1 through 15 (of 15 total)
  • Martin 11 years ago

    Hello Evan,

    our VAST plugin is currently in beta testing.

    If you are interested in serving VAST ads with FV Flowplayer, could you please send us your VAST URL so we can test your ads first?

    Thanks,
    Martin

    evan2blue 11 years ago

    I would love to be able to use VAST ads, especially pre-roll. Right now I’m forced to use the OVA plugin with Flowplayer and it gets a bit cumbersome. What is the best way to send you my tag?

    Martin 11 years ago

    Hello Evan,

    you can post it to the forums as I’m not publishing this thread. Or you can send it to support@foliovision.com

    Thanks,
    Martin

    evan2blue 11 years ago

    Hey Martin,
    Here is one example:
    http://addirector.vindicosuite.com/feeds/addirector/VAST/2/?rotationId=moderated&frt=vast-xumo&usage=vpaid&vpaidfirst=true&strict=1&imps=false
    Does your beta version offer any water falling of tags? For example, If I have 3 advertising partners, I’d like to have 3 tags in place so when the first tag does not provide an ad, it moves to the second, and so on.

    Martin 11 years ago

    Hello Evan,

    allowing multiple ad sources in on our list of things to do.

    Unfortunately your ad code provides VPAID ad right now – that means it’s in Flash format. Can you change the parameters so that it serves HTML5 video formats instead? So far we only worked with the HTML5 compatible VAST ads.

    Thanks,
    Martin

    evan2blue 11 years ago

    It looks like we mostly have VPAID ads right now. I’ll have to see if there is something I can do. Is VPAID in your pipeline to develop?

    Martin 11 years ago

    Hello Evan,

    we are looking into VPAID.

    Your ad tag also features a CompanionAd (non-video ad which appears below the video or inside of it). It’s empty though. We currently are able to work with these CompanionAds as long as they contact an image (StaticResource).

    Unfortunately the tag which you sent to us contains only empty CompanionAd, so we can’t be sure if your ad company works with these or not. So if you could check on that would be great.

    Thanks,
    Martin

    evan2blue 11 years ago

    Hi Martin,
    here is a test tag that serves companions as well. Let me know if this helps!
    http://ad4.liverail.com/?LR_PUBLISHER_ID=ID&LR_SCHEMA=vast2-vpaid&LR_AUTOPLAY=1&LR_MUTED=0&LR_CONTENT=6&LR_TITLE=MarkFast&LR_VERTICALS=test

    Martin 11 years ago

    Hello Evan,

    thank you for the link, however both the LinearAd and CompanionAd are empty, so there is nothing to serve and that makes testing impossible.

    Is the ad serving domain restricted? Could you please allow foliovision.com for it?

    Are you using your own publisher ID? Is there any sample ID which we can use for testing which would show some sample ads all the time?

    Thanks,
    Martin

    evan2blue 11 years ago

    I just extended the test campaign and it should display house ads on any url now. Let me know if that helps. Can you let me know what you may be able to achieve?

    Martin 11 years ago

    Hello Evan,

    your original link still gives a VPAID ad and empty companion ads: http://ad4.liverail.com/?LR_PUBLISHER_ID=ID&LR_SCHEMA=vast2-vpaid&LR_AUTOPLAY=1&LR_MUTED=0&LR_CONTENT=6&LR_TITLE=MarkFast&LR_VERTICALS=test

    However changing LR_SCHEMA to vast2 seems to help: http://ad4.liverail.com/?LR_PUBLISHER_ID=18690&LR_SCHEMA=vast2&LR_AUTOPLAY=1&LR_MUTED=0&LR_CONTENT=6&LR_TITLE=MarkFast&LR_VERTICALS=test

    That gives the video ad in MP4, WEBM, FLV and other formats, which is great for HTML5. If you ad provider is able to serve ads in this format, then that’s great.

    Is there any way we can specify the visitor IP in your URL? The thing is that the ads are requested using Ajax and we need to be able to specify the original user location using some parameter in the URL. Could you please ask your provider about that?

    Thanks,
    Martin

    evan2blue 11 years ago

    I spoke with the ad server and they want me to keep vas2-vpaid because the ad marketplace needs vpaid in order for live bidding to happen. (I don’t entirely understand why…) I also spoke with our ad department and they told me that most of our advertisers use vast. I just can’t run real ads on the test site. There is no realtime parameter to pass IP info. Is there another way perhaps?

    It’s getting a little out of my comfort zone so I apologize if my answers aren’t quite what you need.

    Martin 11 years ago

    Hello Evan,

    HTML5 video is still relatively new, so it makes sense that not all companies are ready for it.

    Could you please ask you ad provider how many (%) of their ads are provided in HTML5 video formats?

    Thanks,
    Martin

    evan2blue 11 years ago

    So bad news, it is less than 3%.

    Martin 11 years ago

    Hello Evan,

    perhaps the internet is not ready for HTML5 video ads yet.

    It’s confusing and disappointing that a lot of providers (like SpotXchange) provide HTML5 video ads in their demo but then don’t have really serve such ads.s.

    We looked into CompanionAds, no matter if they are images or Flash (as that would be a simple Flash SWF which can be inserted and displayed) but it turns out these are empty quite often too – like in your case.

    Google provides these ads, but only to big customers – Google AdSense for video requires “greater than 40% video content with over 2 million video impressions monthly.” — https://support.google.com/adsense/answer/1705822?hl=en

    Thanks,
    Martin

Viewing 15 replies - 1 through 15 (of 15 total)
Reply To: vast/vpaid ad tags



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Related Posts

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  2. Wie benutzen VAST/VPAID

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