If your video site suffers from long load times, there's probably:
- too many files for no good reason
- too much data to be downloaded for no good reason
- tricky database queries which slow down your page loads
- too much CSS to process
A badly-configured WordPress site can take more than twelve seconds to load when it should be down to two seconds without ads and five seconds with limited ads.
Google favours fast sites in the SERPS. Amazon has documented that even fractions of a second affect site retention. No serious publisher should consider allowing a slow site in 2020.
Speed up Your WordPress includes all of the following:
- Benchmark your host
How fast are your database queries and how fast are the files being served?
- Basic template optimization
We look for slow and redundant database queries. Are there any excessive images in the template and CSS?
- Properly configured WordPress page cache
Caching allows you to serve more visitors faster
- Reduced number of files
Some big stylesheets and web fonts can be often omitted
- Lazyloading of images
No reason to load what's not going to show
- Security check
Check your WordPress configuration and permissions
We normally take page loads time down from 12 seconds to under 3 seconds. The goal is 2 seconds or less.