Every web marketer using social media on a daily basis needs a social media client. You simply can’t log in and out of dozen different Twitter or Facebook accounts manually several times a day. So the concern is not ‘if,’ but ‘which?’
Originally built as a social video sharing service by French entrepreneur Loic Le Meuron, Seesmic purchased Twitter client Twhirl soon after its inception and set its route as an ambitious social media client. After acquiring Ping.fm a year ago, Seesmic’s creators decided to try to climb to the leading position on the social media management market, and the slightly overblown statements on their site try to persuade visitors that they’ve already succeeded. So, what is Seesmic? A good solution for social media management? Maybe. Will it “take your online brand to the next level?” Not so sure about that.