Web 2.0 Product Pages Done Right

Friday, October 26th, 2007

He talks about the same old tired question of ecommerce websites badly organised for SEO with:

  • image navigation
  • image text
  • badly formatted URLs
  • session-cookie dependent content
  • no content

All true, but old news. Spender suggests Web 2.0 has just made it worse. Perhaps. But the real value in the entry are in the two following screen shots.

The first is a tabbed web interface of a good looking Web 2.0 ecommerce site.

REI tabbed content sections on product detail pages.
Standard tabbed Web 2.0 product page

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