SEO and social web conferences organized by SEOmoz and Distilled gained high reputation as major events in web search industry, and Foliovision is glad to take part once again. London Search Love 2011 was slightly rebranded, but that should not confuse you – linkbuilding and social media still play the key role!
Keep reading SearchLove Conference London 2011 - Day One
Keep reading Review: Distilled & SEOmoz Expert Training London Day Two
As an owner of both SEOmoz Basic SEO Training DVD and the SEOmoz Advanced Training DVD, I knew that the speakers knew their stuff and they looked like a fun crowd to boot. So I decided to attend the SEO Expert Training live conference in London on October 19 and 20.
Definitely yes, but…
Let’s start with the program which Distilled and SEOmoz organised for us. In a word, superb. The program included dedicated sessions on:
For the most part this partial list of topics is a dreamlist of issues which I’d like to hear about in depth.
Keep reading Review: Distilled & SEOmoz Expert Training London Day One
One of the leading experts in search engine marketing offers another interesting piece for you. Recently, we have reviewed their two-disc video labeled Basics. That was a good starter for their next release. SEOmoz Advanced SEO Training Series DVD is hidden in four discs, asking for almost 12 hours of your time. Eight gentlemen and three ladies will guide you in sixteen different chapters through the world of expert SEO.
This time there are no introductions, we go straight to the action. I have to say most of the speakers are experienced and know how to tell the message to the audience. Especially Rand and Stephan grab your attention immediately. Unfortunately, two or three speakers will remind you boring hours spent with old professors on college (especially Duncan Morris), some others (Danny Sullivan) are trying to act like on TV show so much that it's on the edge of being annoying.
Keep reading Review: SEOmoz Advanced SEO Training DVD
Rand Fishkin pleasantly knocked the wind out of the sails of a the crowd of SEO pretenders with a quick ten question SEO quiz.
Rand believes that anyone selling SEO should be able to answer these questions:
- What four search engines comprise 90%+ of all general (non site-specific) web search traffic?
- Explain the concept - "the long tail of search."
- Name the three most important elements in the head section of an HTML document that are employed by search engines.
- How do search engines treat content inside an IFrame?
- What resource and query can you use to determine which pages link to any page on SEOmoz.org and contain the words "monkey" and "turnip"?
- What action does Google threaten against websites that sell links without the use of "nofollow"?
- What is the difference between local link popularity and global link popularity?
- Why is Alexa an inaccurate way to estimate the traffic to a given website?
- Name four types of queries for which Google provides "instant answers" or "onebox results" ahead of the standard web results.
- Describe why a flat site architecture is typically more advantageous for search engine rankings than a deep site architecture.
- BONUS (Answer this one and I'll be very impressed): Name twelve unique metrics search engines are suspected to consider when weighting links and how each affects rankings positively or negatively.
I was able to answer all of them apart from local link popularity and global link popularity and managed ten of the twelve metrics quickly.
Of course concerning link popularity I know the concept, but think of it as topical links rather than local link popularity.
How did you do? Check your own answers here.
