Once again, Distilled did a great job organizing yet another LinkLove conference taking place quite traditionally in the Congress Centre on Great Russels Street in the lovely Bloomsbury area in Central London. Foliovision was there on March 30 to pick up some fresh insight and tips from this year's LinkLove speakers.

01 handing out lanyards

Duncan Morris, CEO at Distilled kicked the sold-out conference off with traditional networking with your neighbours.

As a Distilled and SEOmoz subscriber, I guessed pretty much accurately what will be the most important takes from this conference looking at the main topics featured:

• Content building vs. link building
• Getting links from high-quality authoritative sites
• Making outreach of your e-mail marketing efforts effective
• Competitor research
• Building relationships in the blogosphere
• Smart and effective old-style link building
• New trends in SEO strategy

linklove sold out intro duncan morris

full house linklove sold out

Pretty much everything that we do for our clients in Foliovision was covered so I was extremely curious about the presentations and the speakers. This was my first SEO conference, so I was really looking forward to seeking these people live, as I have been following their blogs and twitter accounts for quite some time.

Quicklinks to Presentations:

1. Content Strategy vs. Link Building - Rand Fishkin
2. Making Outreach Effective - Michael King
3. Which Links are Really Helping Your Competitors to Rank - Branko Rihtman
4. Getting Golden Links - Jane Copland
5. Building Target, Relationships and Links - Wil Reynolds
6. Building Links With Products and Developers - Tom Anthony
7. Easy Ways to Win - Do it Differently - Martin MacDonald
8. The Critchlow Hierarchy of Needs - Will Critchlow

  Exciting lineup of linklove speakers

All of the speakers seem to have lots of relevant experience but not all of them held great presentations. Veterans like Rand, Martin and Will gave the impression that they know exactly what they're talking about whereas some of the other presentations were either vague or the speaker was working harder on entertaining the audience than delivering useful insight.

Content Strategy vs. Link Building – Rand Fishkin (CEO & Co-Founder at SEOmoz)

  SEO leader Rand Fishkin warns us about article networks

I expected Rand to be all white hat and moralist, but I certainly didn't expect him to start his presentation with a "F#$&! Link Building" Slide. Definitely caught attention of those who had less coffee that me in the morning and needed a wake up call. Basically, the message was that a pure link-building approach isn't the right way, in Rand's words:

"I'm going to do some dumb (link building) and I'm going to hope it sticks - That's a dumb approach."

Link Building is Painful

• The traditional way is painful, you have to be contacting webmasters directly in a personalized way
• That's why private link networks popped up and have been so popular ever since - a whole network of links for $49? Great!
• Not actually a good idea - if you go overboard you might get burned - it works in the short term or just partially

Why Links are in Danger

• The intent of an link was never to rank for it's anchor text - the algorithm was originally never designed  to do that
• Google didn't meant for SEOs to rank
• Since How Google Makes Liars Out of the Good Guys  - Google's got angry and a lot of sites (700,000) mainly in the US received penalty emails from Google
• Don't use blog/article/link networks!
• Build My Rank and other networks shut down - a stupid idea to look for a substitute in terms of other link networks
• Linkerati (targets of linkbait) are a far bigger group - networked creators are everywhere

Go Social

• Social networking sites now dominate link sharing - 66% of internet users use them
• As a result, social signals in Google are on a rise - individual link metrics have lower correlation with SERPs over time
• Google says they don't get social signals directly - depends on what "directly" means here
• Google does collect a massive amount of social media data about every user - from Quora, Facebook, Twitter, Flick, digg, etc. - check it in your Google account
• They get a representative sample of "indirect" data to set up their social graph

Tactical Approach vs. Strategic Approach

• Tactical option A - ranking here will make things better - build content, build communities, promote great content
• Tactical option B - link building like crazy
• Strategic Approach - Acquiring customers at lower costs is winning
• Paid search is very expensive, average cost for a conversion - $95
• Organic SEO - a lot cheaper, same impact for $15
• Customer Acquisition Cost Ratio  - what you get for what you invest is a lot better for organic SEO
• Rand boasting with SEOmoz doing great in terms of conversion

5 Reasons to Invest into Content vs. Link Building

1. Simultaneous wins in multiple channels at once (social, link bait, etc.) – build up a follower base – brand visibility
   – hopefully google will notice and feature your G+ page in SERPs
2. The future is stronger social following - invest in things for the long term
3. Rand's "Give me 400 linking root domains button" => the publish button in SEOmoz's backend, of course
4. Duckduckgo.com could go big example – niche market search engine, but Google started exactly like this
5. Rand about building brand, brand, brand - makes everything easier

  Rand Fishkin topsy

What content should I make?

- use keyword research to see what audience likes
- Fiskars example: Scissor producer having a creative blog concept - visitors creating content
- or reverse and build content, tools for your current visitors
- or come up with a brilliant idea - Shitter (immediate success)

10 PRO Tips to do Content Marketing Right

1. DollarShaveClub.com – video (4 million views) that raised 1.5 million dollar funding
   – but no link building, bad title tag, the site was down in a critical moment
   – just a little bit of SEO and it would be beautiful
2. Visualize the time when a link is shared by time zone
3. FeeFighters Blog - immediate success
4. Economist – charts and infographics that get scraped or linked to
5. Zemanta's Blog Links Tools – images and content put in front of bloggers - a white hat link network, highly recommended
6. Twitter Stories – content curation + unique design
7. Slate's Partnership with Quora
8. Koozai's viral blog posts via Google News
9. See Jane Work: Demographically Targeted Office Supplies – use political and social messages to get people involved
   - target search suggestions - type "Romanians are" into Google
10. PrideBait – find interesting people, interview them, write about them, let their publicity rank for you

16 another question

Making Outreach Effective – Michael King (Director of Inbound Marketing - iACQUIRE)

  Mike King acquire black hat

Last time Mike spoke at LinkLove he even rapped, this time he tried to entertain us solely with his presentation. Mike rushed through the slides so quickly I had the impression he didn't want us to see at least a half of them.

The main point of Mike's presentation were outcomes of a marketing research they did in iAcquire to measure certain factors in outreach efficiency. They find out that:

• gender: female got a higher response rate, men got more conversions
• salutation: personalization is key. Other that the obvious, "Hey" had the best conversion rate, but the sample was too small (unsurprisingly). "Hi" did the best among the relevant. Use Rapportive to find names.
• day of the week: Tuesday seems to work best, but weekends tend to get high open rates as people receive less mail, so they're more likely to open it
• time of the day – 9AM had best response rate – but it makes sense to send at night, so people get them in the morning
• length of the emails - emails longer than 1000 characters tend to rank better
• logo vs no logo - emails with a logo are better

Other discoveries and suggestions included:

• throw away form letters and personalize – do more social linking
• phone number in email is worse than no number – better response rate from email without number can be due to a feeling that someone is trying to be trustworthy, but isn't - scams

Mike shared a bit about their outreach workflow.  To build a relevant target audience, they crawl 14 million page in a year -> put them through an algorithm -> filter blue (Wikipedia and other hard-to-get) and black (bad quality) -> filter them according to a few SEO metrics -> employ a quality control team (personalized for each client) -> then the real work starts with doing manual outreach

  Mike King iacquire wonders of SEO

Link Equity

Mike hates the term "link juice". What Mike likes to use when talking to a client is "link equity". He explained building quality links is more like building a piece of real estate than gaining juice.

• the price of a link is measured in how much would it cost to buy directly (or a very similar link)
• the cost is a function of incremental traffic in price of a CPC campaign

09 jo turnbull question

Which Links are Really Helping Your Competitors to Rank – Branko Rihtman

  Branko Rihtman

Is SEO a science?

• You would have to apply scientific principles - define questions and undertake experiments
• Practical science is what we need to apply, four principles:

1. Don't BS yourself
2. Truth above profit
3. Stay curious
4. Share knowledge

• Do social signals without links help rank directly or do they attract links?
• Use Niels Bosma’s SEO Tools for Excel
• Scientific approach – build plugins and use APIs to track content vs tweets/shares/likes vs links -> Result: a look at which social media audience is more likely to link
• MS Minesweeper effect: after the initial research step, we have 2urls -> which point to 214 twitter users -> who tweeted 12,000 URLs, which is about 3.700 domains
• Identifying valuable Twitter power users - users who tweet their links only or just links to your niche are not as valuable as users who tweet about various aspects of life - those aren't likely to send out spam signals
• Example: Pinterest content doesn't rank well with pure social signals, but ranks OK with some links
• Priorities: Links are first; then everything else - social shares are not yet the goal

breakout sessions: improving your blog strategy

Getting Golden Links - Jane Copland

  Jane Copland olympics of SEO

Link Building Like Everyone Else

• Most SEOs do link building in the same way, so they get the same links
• You need to think differently to be successful, following the crowd won't get exceptional results
• If you're using link networks, you get the same stuff everybody else does, to start outranking competition, you need golden links

10 belgian question

Do it like Michael Winner

• Use the bus lanes when driving around London if you've got enough cash to pay the fine and when you get caught - pay the toll - you just have to think out of the crowd
• Example: How to get an ad into the Olympic Games? Normally, you would have to spend 700 million dollars (viewership 4.7 billion in 2008) But there's only a 20k fine for streaking – that's a big saving
• Create a fake product, like the 10 Downing Street Experience
• You still need traditional links and volume, but golden links push you further
• Great links can be acquired on BBC, but you have to have a great product pitch - example: Zombie Boot Camp
• Outreach is not dirty - don't be shy, a little bit of showing off is good, but don't lie
• fix broken links found by webmaster's tools
• Opportunity is everywhere if you look at your obstacles differently

  Jane Copland with audience

Takes from Q&A:

• Reciprocal links are not bad when they're not between spammy sites
• Reaching people on social and in comments has actually brought employment opportunities in SEOmoz for the people
• Newspaper sites have different policies – some won't link ever
• Identifying targets first or building content first - the former is usually trickier than the latter

Building Target, Relationships and Links - Wil Reynolds

Wil Reynolds - Building Targets, Relationships and Links

Wil's presentation was basically a case study of him stalking a big fish in online marketing that he done a few weeks ago.

Stalking

• Want to get somebody's attention? Well, start stalking!
• You have to start tracking everything - tweets, mentions, everything you can get
• Pull RSS feeds of his/her tweets, etc. into iGoogle
• To be successful and noticed, you have to add value, help them out and act as your target, not as you
• Use Wil's Chrome plugins - look them up in his tweets
• The basic philosophy here is stalking = helping
• Use inboxq.com to find new followers - through answering questions
• Build a relationship online and meet in person, friends are more than links

Building Links With Products and Developers - Tom Anthony

 Tom Anthony - Building Links With Products and Developers

• 1997 - Google "discovers" links
• right after that - SEOs start to manipulate the linkscape and the cat & mouse game starts
• Does Google still trust links? There are trust issues.
• In the old days, every link was equal, now every link is screened for a multitude of factors
• SEOmoz Google algorithm survey 2011 – 40% of the algorithm is thought to consist of external link signals (down from 66% in 2009) – introduction of other signals
• either way, spamming anchor text still works to a degree - so what are Google waiting for?
• Link authority vs link volume graph shows us a great peak at DA 30 - that's the "normal" link distribution - link profile
• Anomalous link profiles can be white hat, but are usually not (spam advances faster than normal content), therefore Google is penalizing - deindexing whole clusters of domains even though collateral damage is done
• Panda sacrificed some white hats for the sake of getting rid of many black hats - a  great win for Google

What Should SEOs stop doing?

"We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years."

Google search blog, 2012

• Many of the big and small link networks (e.g. Build My Rank) have been deindexed lately - 20,000 to 30,000 domains got deindexed virtually overnight - that's 100,000,000 links gone.

Putting the Love Back to Links

• Google is scrutinizing every link
• The future are rich snippets and rel="author"
• Google+ isn't primarily a social network for Google, it's an identity service
• Google is defending their search territory and attacking social territory
• author stats are appearing in webmaster tools

What to do:

1. Make sure you have authorship markup set up properly
2. target trusted authors for links
3. shift your strategy from where you want your links to who will publish them

Author Crawler by Tom Anthony

• automated data discovery of author snippets data for link analysis
• loads of different uses for this data, e.g. identifying people you should be following (Wil's stalking)
• Follow @TomAnthonySEO to get the link soon

19 another question 4

Easy Ways to Win: Do it Differently - Martin MacDonald

Tips, Tricks from the Trenches

Martin MacDonald - Easy Ways to Win at SEO

Martin, with 10 years of SEO experience in industries like gambling, entertainment and travel spoke with the authority of a veteran. In his view, SEO's have two basic problems:

1. We're fighting all alone (and yes, according to the raised hands, most of the people in the room had small teams or did SEO alone)
2. What the others do? We tend to do the same.

• Martin would rather go the easy way and win still - the easiest way is going against the flow in link building
• Martin doesn't shy away from mentioning building an army - make somebody help you - mobilizing troops and getting links in a spammy way would cost him $10 a link
• Everyone likes to link to author profiles - use them to harness links

Ranking Without Links Example

• If you would get involved, you could even hijack a community
• Martin hijacked Rand's community by disproving a guy that lied about ranking without links
• Rand got involved into the debate, but Martin was the first one to bring evidence that the guy is a liar and has lots of links
• Rand retweeted Martin and not even did Martin's post rank #2 for Martin's name, but it even ranked for the liar's keywords on #2 for at least 12 hours

Great Links

• You can get links and traffic from a widget on BBC's site
• A human editor in BBC is picking mentions about BBC and linking to them in a widget on the BBC blog for a week - he should expect lots of new mentions this Monday
• The take: build widgets to make competitors build links for you

Shaping Link Equity

• harness affiliate links - with 302 redirects
• changing the way the affiliate network works – you can put # between your root domain and the affiliate code, then a 301 redirects your domain URL only, and a 302 redirect is put on the affiliate code, your competitors should then pass you their link juice

Ignore Convention, Reverse Hubs

• Example: Shit for Links - Exchange links for real useless stuff. The idea earned probably earned a comment even from Rand
• The five monkey theory applied to SEOs - following the crowd is not the right thing to do, in SEO and in life

Q&A

• Does exact match anchor text still work?
  - Yes it does!

• There is a breakthrough point for a overwhelming number of links. You have to build up nice and gradually.

The Critchlow Hierarchy of Needs - Will Critchlow

Will Critchlow - The Critchlow Hierarchy of Needs

Distilled leader Will has finished the conference with his own hierarchy of needs for the mediocre SEO.

Mediocre to Great

• Start by asking Why? - Not once, but 5 times, until you get to the root of the problem

Linking campaingns tend to be mediocre because:

1. You're not doing anything
2. You're not doing enough of the right things
3. You're not acknowledging your weaknesses
4. You're not cultivating spiky enough spikes

The Critchlow hierarchy:

1. Discover what you need to improve and win
2. Pitch big visions and small next steps
3. Experiment to find ways to improve and to persuade
4. Invest with evidence and experience in hand

Discover

• Analyze what it's going to take to reach goal
• do a SWOT analysis
• Pitch ideas afterwards

• Quality is what gets ahead of the competition - Apple had 75% gross margin of the market with 9% market share
• Only exceptional content gets noticed - Having mediocre content is useless - it's an exponential function

Self-assessment for Websites

• assess your website in 5 fields: design, content, commission assets, investment, USPs
• Your goal has to be to rank on an exponential scale
• This process should highlight the priorities
• don't fill the gaps - the weak spots, rather concentrate on your spikes - make your strengths rank
• Sometimes, you also need someone else to tell you how you're doing - reality check
• Another tool is to plot direct visitors against linking root domains – the conversion rate - you can identify content with low and high conversion rates and adapt accordingly

How To Do This Right?

• Content quality must be high enough
• Benchmark yourself against yourself in the past
• Forget about sub domains - redirect to root
• Don't worry about no follow links
• Example: The Boston big picture posts get links - great content, adaptable to any site - you can get amazing photos - it scales beautifully - endless themes
• Do small experiments to lower risk with a risky pitch
• Try an experiment: set up a sign up form, get people to sign up to get great content

Business Model Comparisons

• Content library = physical real estate
  - Red Bull owns its own media house - a little scary
• Good conversion rate = efficient supply chain

Big Ideas and Experiments

• Pitch a big idea and a small next step, set up a lunch with your colleagues
• Gawker's editorial strategy - one of his staff writers always had to look for funny videos, pictures, take pictures of Chinese goats, etc. - segmentation of team work - one part of the team focusing on high authority and other on link building
• Kerry Lauerman (Salon.com) says - 33 percent fewer posts, 40 percent more traffic
• Small experiments should be set to test your biggest risk - thus de-risking the plan
• Use kickofflabs.com  for these little experiments
• Read the Lean Startup
• Update reports to include the metrics your experiments are focused on

Invest

Key take-aways:

• Use shorter checklists
• Communication checklists are a good idea
• Ask what should we do if that goes wrong – critical situations will be easier to handle - (Hudson river plane landing example)
• If you can't find 10 targets to link to your idea in 10 minutes, it's probably not a good idea
• Take time to research whether they have linked to something like your content before

Making Plans

• Make an activity plan
• Make testable assumptions
• Measure progress towards your plans

"Who hates planning? I though I hated planning, but I what I really hated were plans."

thoughtful SEO: beautiful reflections on new link building strategies

Photo credits: Alec Kinnear, Foliovision. © Distilled.co.uk. Web republishing welcomed with credit to Foliovision and link this article. Thanks.

By Jan

Review: LinkLove Conference London 2012

Post from: Foliovision

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With all those currencies floating around, opening up Xe and filling in the field and changing a couple of dropdowns is a regular occurrence.

It turns out Google can handle your currency conversion needs. Here's a query:

5000 eur v CAD

Amount Currency Symbol v Alternate Currency. Fiendishly simple. Amazingly quick: just put it into your search bar.

This is the very tidy result Google furnishes:

google currency converter

Privacy Concerns

On the other hand, there are privacy concerns. Google keeps a record of all your queries. If you were engaged in illegal business of any kind or had substantial business secrets, you'd be much off using Xe. Sure Xe is tracking you but they probably don't know exactly who you are.

By Alec

Google currency converter: Xe.com just lost another customer

Post from: Foliovision

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There's a couple of reason.

Chrome as a browser sends a lot of information back to Google.

Even worse you need to install and leave installed the Google Pack Updater, which is constantly monitoring your computer and sending encrypted date back to Google.

As spyware, Google Pack Application updates is almost unprecedented.

On the other hand, we do allow the use of Chromium and quite like it as an alternative to Safari or Firefox.

The problem is home page of Chromium only offers links to the instructions for building Chromium from scratch. Not fun. Very time consuming, restricted mainly to programmers.

chromium source code link on home page no binaries

There is a nightly build, though, Dorothy. Google keeps moving it around. It used to be here:

http://build.chromium.org/buildbot/snapshots/chromium-rel-xp/

For some unaccountable reason, that URL 404's now (don't Google know about 301 redirects?).

Google Chromium link in search 404

The real download URL for a Mac build is now here:

http://commondatastorage.googleapis.com/chromium-browser-continuous/index.html?path=Mac/

Enjoy a modern, fast, open-source browser without spyware. The open source community is good that way, keeping the spyware out of apps.

News bulletin: alternative download link - http://build.chromium.org/f/chromium/snapshots.old/Mac/

Your guess is as good as mine which will go dead first.

By Alec

Google Chromium Binaries: Here’s where Google hide the nightly builds of Chrome without the spyware

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I was getting very tired of some rather obtuse discussions in the LinkedIn groups and in particular WordPress.

I decided to change my primary address in LinkedIn so this nonsense would end up in my secondary email account (non-time critical items and newsletters).

Still getting endless groups updates on my main email address.

So I decide to remove my main address altogether from LinkedIn.

Still getting endless emails from LinkedIn.

I submit a support ticket.

Member Comment: Alec Kinnear
06/20/2011 05:41

Hi,

I've removed from my account as I couldn't stand the incessant emails from groups anymore.

I'm still getting notifications to this address despite being my primary address now.

Please help stop the emails to

Making the web work for you, Alec

A nice enough support person by the name of Darci offers a polite but vague reply:

LinkedIn Response
06/20/2011 14:53

Hi Alec,

Thank you for contacting us.

I sincerely apologize for the inconvenience this has caused.

Please know that we are fully aware of this issue and have a team of dedicated, highly qualified individuals who are working diligently to resolve this.

I appreciate your patience and support as we attempt to resolve this matter.

Regards,

Darci
LinkedIn Customer Service

When I start to hear about dedicated, highly qualified individuals, I start to get nervous. It makes me think about McDonalds dedicated restaurant crews. So I ask Darcie for a bit more precision:

Member Comment: Alec Kinnear
06/21/2011 08:40

Hello Darci,

Thanks for your email.

When do you expect this issue to be resolved?

I do not have hooked up to LinkedIn in any way now, so effectively you are spamming me.

Making the web work for you, Alec

Apparently vague promises are fine but resolution is not.

LinkedIn Response
06/21/2011 10:23

Hi Alec,

I'm sorry but I do not have a time frame that I can give out. We are working on the issue, and will contact you as soon as we know anything further. I'm sorry for any inconvenience this may cause you.

Regards,

Darci
LinkedIn Customer Service

No time frame is really not okay. LinkedIn has hijacked my primary email address and won't let go:

Member Comment: Alec Kinnear
06/21/2011 11:33

Hi Darci!

No time frame is not acceptable.

Please remove from your servers completely. I do not want any LinkedIn messages to that address at all.

Thanks.

Making the web work for you, Alec

The situation is worse than I thought. LinkedIn will really spam me until the ISP's block their pipes:

On 21 Jun 2011, at 17:23, LinkedIn Customer Support wrote:
Subject: Still receiving LinkedIn emails on after removing it from account

Hi Alec,

I'm sorry but we have a bug in our system at this time that is not releasing email addresses that were entered into it at one time and now removed. We have a team working to resolve the issue as quickly as possible. I'm sorry for the inconvenience this is causing, but there is nothing further I can do at this time. We will contact you as soon as the issue has been resolved.

Regards,

Darci
LinkedIn Customer Service

I'm not happy about sitting around, waiting for LinkedIn to stop spamming me.

Moral of the story

I'm very sorry to have given LinkedIn a primary address in the first place. I recommend you don't.

Where LinkedIn get marks is for having a customer service department who respond to emails at all. That's a big improvement over Google or Facebook.

Now I really know why I'm not on Facebook. I'm sure it's far worse over there if you want to stop the deluge.

Practical Advice Before You Close Your Account

Several readers have written to complain that closing your account doesn't stop the LinkedIn Spam:

I am so upset I put my primary email address on Linkedin (which I didn’t do on Facebook). I joined both of these social websites to keep in touch with actual groups I am an active member of but LI quickly wore out my welcome mat. I’ve tried to remove my welcome mat but LI ignores my closed account still to this day. Hopefully anyone reading this is smarter than I was and takes these warnings to heart and uses a throwaway email account to subscribe if at all. WARNING: You will not be able to unsubscribe no matter what their website states!!!!!

Here's what you must do first, before you close your account.

Be sure to change your email address to one which you can verify and then turn off. Give it a week or two for the new email address to take before cancelliing your account.

Be sure to unsubscribe to email updates from every group you've ever joined. While I know unsubscribing to email updates works, I'm not sure that unsubscribing to an active group before unsubscribing to email updates actually works.

Further Practical Advice on how to get LinkedIn Shut Down as Spammers

There's a service called SpamCop.net. Sign up and report your LinkedIn messages there. If you use Google, Hotmail, MSN, AOL or Yahoo there are huge spam buttons there.

Report every LinkedIn email. While LinkedIn has some corporate protection (as one of the big boys club), if even half the people getting their unwanted emails complain about it, LinkedIn emails will be reclassified as spam and forced to change their policies.

LinkedIn Management and Reid Hoffman

It's a pity LinkedIn management are such wankers. The service would be valuable if they had any respect for users/clients. I don't know if Reid Hoffman has any idea about how much hatred his lazy/deliberate spamming policies would generate on the net. Hoffman was a founding director at Paypal (perhaps the web's most hated company, although Paypal appear to be trying to clean up their act somewhat now, before regulators do it for them), so perhaps no surprise Hoffman has no respect for users.

Hoffman is also responsible for setting up the first round of angel investment in Facebook. Again no surprise about the lack of respect for users. Hoffman again was a first round investor and director at Zynga, well known for spamming Facebook and other users and for scam ads.

Generally Hoffman is a fat rude prick with no respect for users. He has a consistent background of involvement with the net's worst spammers. This is the man who has rough ridden users to $3 billion net worth. Report his spam mercilessly and shut him down.

Who says crime doesn't pay? Unfortunately, crime often leaves its traces on your body and your face.

By Alec

Linked In will spam you to death: they never release email addresses

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One of our principal areas of business at Foliovision is SEO. So when I upgraded to Apple's Snow Leopard on my main work computer (I only upgraded since Leopard 10.5 won't run on a Macbook Air 11": still prefer Leopard and its quiet reliability), I was horrified to see that I could only get 10 search results from Google in both Safari and Omniweb.

So I thought the problem was with Safari 5 or webkit as Snow Leopard forces an upgrade to Safari 5. I tried the latest version of OmniWeb. Same issue. Impossible to get 100 results. Now I was really unhappy. My work life was about to become miserable rooting through Google search results ten at a time.

I had just installed Chromium* to see how it compares in memory usage with a lot of tabs open as I have just dropped from 8 GB of RAM to 4 GB of RAM and was feeling the pinch. Safari 5 uses a lot of memory with 40 tabs open - what is disappointing is that when you close all the tabs, Safari hangs onto a lot of the memory. Chrome creates a separate mini-application for each tab using even more memory than Safari but when you close a tab it gives back all of its meemory.

So I decided to run the Google results test on Chromium. No problem to get 100 results with Google Chromium.

Google Instant 100 search results in Chromium

Considerably more research alerted me to a solution: turn off Google instant in Google's settings and Safari would yield 100 results again.

Strangely I could get 100 results with Google instant on Google's Chromium, the open source version of Google Chrome. So the issue is not with compatibility between 100 results and instant (I thought perhaps it was a bandwidth issue).

It looks more like a deliberate crippling of Safari and Omniweb to give Chrome a leg up in the Apple browser wars. Even more diabolical, you have to save your settings twice in Safari after turning off Google Instant to get your 100 setting back.

Google wins our Microsoft Embrace-Extend-Extinguish award of the month for their attack on Safari and other webkit browsers.

"Don't be evil." Maybe. Apparently, a little bit wicked is completely fine. See footnote for evidence of outright evil.

* Note: Don't ever use Google Chrome, it's spyware which will not even run without an admin level updater application on your computer! Get the latest build for Chromium for OS X here: cherish that direct link, Google hides it.

By Alec

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There are lots of inbound links but the page URL structure has completely changed for the better.

The client wants to rank right away.

What do we do?

301 the old site is the traditional answer.

Not so fast says Eric Ward who is one of the masters of link building, having built links by hand for longer than almost anyone else on the internet and for more large corporate clients than any individual I know (there are some SEO companies working fairly stealth with portfolios of almost 100 big names):

I wouldn't 301 it yet. First I'd run a backlink analysis on the old site and then visit each site linking to the old site, and for those that look exceptionally trustworthy and legit, ask them personally for a hand edit to change the link from the old site to the new site.

Painful.
Slow.
Tedious.

Effective.

Frankly for a website with thousands of backlinks, that's just not a realistic option. Well for Walt Disney or some of Eric's other clients perhaps it is. But what should the rest of us do?

1. Run a detailed backlink analysis (we use SEO Spyglass for this as it's reliable, comprehensive and cross-platform so that I can use the same software on my Mac as the rest of the team uses on their PC's or even Linux machines). That analysis will give you the target pages of all incoming links.
2. Make a list of all the pages which have incoming back links and look at the anchor text for those links.
3. Find the page on the new website which best corresponds to that anchor text (the new landing page so to speak).
4. Write a 301 redirect for each of those old pages to new pages. 301 syntax looks like this:

   
   redirect 301 /olddirectory/oldsubdirectory/oldfilename.htm http://newdomain.com/newdirectory/newpage



5. Open up .htaccess and paste in the new 301 redirects (.htaccess is in the root directory of your website and is an invisible file - you need to turn on the option to see invisible files in your FTP client in order to work on .htaccess).
6. Paste in the new 301's to your new website.
7. Test your 301's by hand (always test everything by hand - a single colon or quotation mark out of place can disable an entire PHP file, html page or .htaccess file!).
8. Monitor your server logs for 404's in any case. Any page which 404's often should also be 301'd.

For bonus points:

1. Do a site:yourdomainname.com search in Google.
2. Find the equivalent new page for each old page (depending on the site a regex redirect will be your friend).
3. Write 301's for all the existing pages to the new equivalents (you can group pages of course, i.e. 4 different pages from the old site could get mapped to a single page on the new site).
4. Add to .htaccess.
5. Test.

If you follow these prescriptions to the letter, you should retain the rankings of the old site. Be prepared to see a three week to seven week dip as Google gets used to your new digs. It's a bit of manual drudgery in comparison to just a single global 301 to the new website. 

Still it's a lot less work than trying to dig up the owners of incoming links to the old site and begging them to change the links to the new site.

But Eric has a point. Any incoming links over which you have control or are of particularly high value you should seek to change by hand (although an older link will lose its age value by being changed to the new domain, so what Google gives, Google taketh away). Over time, though, the direct link will be worth more.

By Alec

How to move an old website to a new site address and retain Google rankings

Post from: Foliovision

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Over at purveyor of dubious business advice The Wall Street Journal, Mean Street says it is so:

The good news: Tech stocks are the blue chips of today’s economy. The companies are bigger and better run than ever before.

Still not convinced this sector has matured? Today, there are eight U.S. tech companies with market caps greater than $100 billion. Only three U.S. financial institutions are worth that much. Three. Last week, technology surpassed financials as the biggest component of the S&P 500.

The bad news: Tech stocks are the blue chips. Lower risk means lower reward. Are tech investors mentally prepared for the 10% equity return including a 2% dividend

Those are amazing numbers. Tech companies are bigger than banks. Curiously tech - and entertainment and weapon systems - seem to be the only products in which the US is a world leader these days.

Despite the huge market cap of the top tech companies, I think Evan Newmark is off base on the future of tech.

The Google IPO only took place in 2004. The tech market is as dynamic as ever. But there have been changes:

• The movement is away from hardware to software as a service.
• The movement is to profitable online models.
• Online advertising is about to really grow again.
• It's not that there aren't big rewards still out there in tech. It's just that it won't be in selling hardware.

The same thing happened when IBM released the PC, those cute old 286's. I owned one. Suddenly big iron and dumb terminals were of limited use. Companies like DEC hawking terminals and mainframes slowly just disappeared.

We are at the start of a new era of opportunity. The keywords here are:

• linux - open source
• flexibility
• interface
• availability
• low-cost

Anyone who gets those right - and we are multi year clients at least five of these companies (37signals Basecamp, Statcounter, Freshbooks, iContact, all highly recommended plus one legacy with poor service to remain nameless) with the average bill over $50/month - is in for ongoing paycheques. Web applications and commercial refinement for Linux may not be as exciting as multibillion dollar investments in new Silicon factories, Plasma screens or brand new OS's.

But the oceans are a lot deeper here. The opportunites are vast. The plays will be smaller - but clever VC's will have the opportunity to own half of a whole revenue stream which could be tens of millions of dollars per year.

For the moment, the VC's are making their money on acquisitions - and doing very well with the biggest sharks Yahoo, Microsoft and Google - circling in the water at all times. Some acquisitions are huge: YouTube at $1.6 billion (Google), del.icio.us at $7 million (Yahoo). But the current acquisition frenzy is just the top of the iceberg.

We are at the beginning of a paradigm change, of a real tech business renaissance, akin to the launch of MS-DOS in 1981 or the Apple Macintosh in 1984.

Note: This is not to say this tech-media renaissanceis without risk. Those who blow the pricing-access model can lose big in this new era, like the New York Times.

By Alec

Low returns, safe investment in Tech? No, it’s the dawn of a new golden age

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I had my reservations at the time, but more on privacy grounds than technology ones. It turns out there are technology issues as well. My client was very excited about improved spam filtering from Postini. After the move he told me right away that he was getting a lot less spam.

This same client runs an insurance business with online application forms. Those forms go to special unfiltered email boxes. Of course those addresses aren't released publicly.

So they get all their forms and don't have to worry about miscreant insurance filters (most of my other clients are in real estate and we have filtering issues in real estate and mortgages as well).

Over the holidays, we couldn't figure out why Adwords was sometimes claiming more completed applications than the client was receiving. My tests were working. Finally we compared lists.

My client wasn't getting all the completed applications that were going into the database.

It turns out that Google Apps/Mail were deleting quotations (even though they were coming from his own domain).

What's the solution?

There are several, including setting up filters which move the wanted mail into a special saved box or the archive (why would you want your fresh mail there), but the best one is to add the address which you want whitelisted to your contact book.

1. Click on and open an email from the sender that you want to whitelist.
2. Click on the little down-pointing-triangle-arrow next to “reply”
3. Add sender to contacts list.

Here is what the Add to Contacts function looks like when highlighted:

Gmail white list - Add to Contacts:
Nasty looking Ads - Not in My Email Thank You

There are other solutions for white listing a whole domain. In this case, you need to create a special folder for white listed mail and set up a mail filter for the domain in question sending it to one of the folders. How this works is that the incoming mail is filtered before going through Postini's spam filters. In general, this is commendable engineering as anything white listed will really get to its mail box and runs no risk of being lost in a spam filter.

Here are the eight steps:

1. Click on "Settings" at the top right.
2. Click the "Filter" tab in the yellow headings section.
3. Click the link "Create a new filter".
4. In the Choose search criteria section in the "From" field type in the email address or if it's a trusted website then you may opt to simply type the main name of the domain (eg. "howtomarketyourstuff.com" without the quotes).
5. Click the "next step" button.
6. Select the "Star it" radio box.
7. Click the "Create Filter" button.
8. The emails will end up in your Starred folder.

Convenient enought but it wouldn't work for my client or many other Gmail users.

Why not? Well, this client actually handles his Google App mail through Outlook when he is not on vacation so extra folders in Gmail looks like a problem waiting to happen. Perhaps someone else who runs Outlook and Gmail can let me know if the extra folder with its mail will turn up in Outlook or not...

Frankly, there were a number of deals which my client missed while the quotations  were in Google Mail's Spam Folder. It took us longer to track down the hole than normal as it was not consistent and my client was away on holidays with limited computer access).

I have to say free apps can be awfully expensive.

By Alec

Losing Mail with Google Apps

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What is the value of consulting services?

If you say nothing and everything - you'd be exactly right.

One of Paul Graham's startup essays explains the difference:

Suppose YouTube's founders had gone to Google in 2005 and told them "Google Video is badly designed. Give us $10 million and we'll tell you all the mistakes you made." They would have gotten the royal raspberry. Eighteen months later Google paid $1.6 billion for the same lesson, partly because they could then tell themselves that they were buying a phenomenon, or a community, or some vague thing like that.

The significance here is that they went and created and shipped and evangelised the idea.

On the other hand, had Google had their finger close enough on the pulse, they could have made that acquisition many months earlier for a tiny fraction of the valuation.

Or had Google put the right people on their project - Google Video - they could have stolen YouTube's fire before it lit.

Unfortunately normally we don't know the failures, only the success stories. Kiko, the eBay auctioned calendar software, lost to Google Calendar (a fine invention and one you should try if you haven't used it before - we run our entire office schedule on it, and it's a huge improvement over maintaining phpCalendar ourselves or trying to WebDav sync iCal).

So does one aim to be the ones advising Google for a few hundred k/per year - the dilemma with consulting services, is that it's still your life against the clock, whatever the payoff. Effectually, you are a mercenary. When you tire of fighting the Punic wars, you go home and all you take is what you can carry away on your back and your armour.

Obviously startups are the way to go. But it's damn hard work.

Creating a startup is the hardest thing I've ever done in my life and it's cost me dearly.

Am I ready to give up?

No.

When trying to pick what idea to go after, Paul Graham writes:

It seems like the best problems to solve are ones that affect you personally. Apple happened because Steve Wozniak wanted a computer, Google because Larry and Sergey couldn't find stuff online, Hotmail because Sabeer Bhatia and Jack Smith couldn't exchange email at work.

I agree wholeheartedly with that. The issue which I am trying to solve is one which causes me stress everyday.

By Alec

What is an idea worth?

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What AdSense spam is are those sites which you arrive on via either organic search or PPC results (usually the former) and you find nothing but RSS feeds or chopped up articles on a very basic template. The sites rarely have any contact information. To be blunt, they are of no value at all except to their owner who brings in traffic at one price and sells it off at another price.

June 1st. That is the date Google Adsense will be deleting arbitrage publisher accounts. For some it was a sweet run, the literally tens of thousands made from MFA sites… and for others it was even sweeter. Supposedly the email says the accounts are related to an "Unsuitable Business Model" and they have two weeks till their accounts are disabled. Thankfully, all amounts due will be paid to the publishers.

This is one step towards cleaning up the pollution on the internet.

The arbitrageurs will look for other revenue sources but hopefully Google will chase them out of AdWords and out of the organic SERPs as well.

There is enough pollution on earth that we don't need to turn the virtual world into a giant rubbish bin. Google by allowing people to include these Made For AdSense sites in their network was really making the internet a worse place - far, far away from the "Don't be Evil" company motto.

For serious advertisers, dumping MFA means going back onto the content network will become more palatable. Bringing serious advertisers back onto the content network is why Google made this move. Little altruism here. For my own clients, advertising on Google's content network was a complete washout (literally almost no clickthru while we were running 20% clickthru (not a typo) on the search network.

For those who are interested in this sort of thing, we have found the search partners to provide enough conversions (amid more junky traffic) that it is well worth keeping search partners (and not just Google alone).

By Alec

AdSense Arbitrage Coming to an End – Internet Marketing

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