Sunday, February 26th, 2012
For years, I've been doing my currency conversions at Xe.com. As you may be aware, we are based in the heart of Europe and do lots of work in US dollars, Canadian dollars, Euros and even some sterling.
With all those currencies floating around, opening up Xe and filling in the field and changing a couple of dropdowns is a regular occurrence.
It turns out Google can handle your currency conversion needs. Here's a query:
5000 eur v CAD
Amount Currency Symbol v Alternate Currency. Fiendishly simple. Amazingly quick: just put it into your search bar.
This is the very tidy result Google furnishes:

google currency converter
Privacy Concerns
On the other hand, there are privacy concerns. Google keeps a record of all your queries. If you were engaged in illegal business of any kind or had substantial business secrets, you'd be much off using Xe. Sure Xe is tracking you but they probably don't know exactly who you are.

By Alec
IT, SEO |
Monday, February 13th, 2012
Foliovision were recently contacted to provide $500 of technical work by a firm called Visiomente. A simple Typepad to WordPress content move. Normally we would never write about an inquiry but Visiomente made such an effort to screw us and wasted enough of our time that a look at their business tactics is widely instructive about what’s wrong with American business these days.
Our hopes are this post might help other small businesses protect themselves against Visiomente and their ilk in the future.
Visiomente appears not to do anything themselves except run around and subcontract experts to provide work to high end clients. It appears Visiomente’s sole business model is to contract at the lowest possible prices and then charges on the work at the highest possible prices under their own name.
Keep reading Visiomente: Modern Carpet Baggers or What’s Wrong with American Business

By Alec
Business |
Monday, February 13th, 2012
There's been a lot of buzz about CloudFlare over the last year. Poor man's CDN and load distribution, a quick way to "supercharge" your website. We were excited about CloudFlare too when we first heard about it. For both visitors and for Google SEO, it's very important to have a fast site these days.
Last year in April 2011, we made a written offer five times to test CloudFlare's performance when we were doing some benchmarking with LoadImpact. Our interest was honest: we were thinking about moving some of our very busy websites over to CloudFlare on a pay plan. Strangely, CloudFlare emphatically refused our offer. CloudFlare's refusal to allow live load testing aroused suspicion and we chose not to take the risk of putting our own client sites there.
Recently, we had another opportunity to take a close look behind the CloudFlare hype. And here's what we found.
How CloudFlare Works:
Once your register and setup CloudFlare with your website, all of the static files (images, style sheets and JavaScript) will be delivered from CloudFlare servers. That way your server or hosting account is less busy serving all the files and the site loads faster, since it gets served from CloudFlare servers.
CloudFlare Alternative for WordPress:
Minify is a name of PHP application which packs style sheet (CSS) and JavaScript (JS) files into fewer big files - usually one CSS and one JS file. That way your site has to load less items which are also smaller and therefore faster to download.
Our CloudFlare Test:
We tested how these two different technologies compare in speeding up a WordPress website. We used one of our client's websites - Chicago Divorce Lawyer and run the tests using WebPagetest.org (highly recommended). The site was hosted on LiquidWeb.
Test results
First screenshot shows how the site loads without Cloudflare and Minify. It's pretty slim and fast already - there are few Bytes to download and few Requests. The site was already using WP Super Cache at this point.

Site performance without CloudFlare or Minify - 4.355 seconds
Here is the performance with CloudFlare:

Site performance with Cloudflare - 3.376 seconds
The site loads 1 second faster - see Fully Loaded - Time. The site size was reduced by close to 100KB - see Fully Loaded - Bytes In.
Notice that Keep-alive and Compress text were enabled this time.
- Keep-alive reduces latency in subsequent requests and that saves some time when loading the site.
- Compress text (Gzip) reduces size of style sheet and JavaScript files which again speeds up the loading.
Since the results turned out to be better, we started to think - how can we add Keep-alive and Compress text features to the site without using Cloudflare?
LiquidWeb support technicians offered us to move the site to a different shared server which has Keep-alive enabled, but they could not setup mod_deflate Apache module for us - required for Gzip compression of the text files.
So we decided to add the compression with a WordPress plugin. WP Minify serves this purpose. It's a WordPress implementation of the Minify PHP script.
It was easy to setup, here are the results - same speed as with CloudFlare:

Site performance with WP Minify - 3.343 seconds
We still miss Keep-alive, but the site is now only 175KB - less than 198KB which we got by enabling Cloudflare.
WebPageTest.org gives us mark "B" for the compression, while it gives "A" to Cloudflare. That's because it only gives "A" if all of them are compressed.
Conclusion
No need to use Cloudflare, we can match its performance by adding WP Minify to already installed WP Super Cache. This might vary with each site.
| LiquidWeb server |
4.355 seconds |
| Cloudflare |
3.376 seconds |
| LiquidWeb server with Minify |
3.343 seconds |
(we used median value out of 3 test runs)
Both systems add additional level of complexity to your website. Minify might require troubleshooting and CloudFlare takes over your DNS zone.
Minify
- Advantage: Better compression than Cloudflare
- Advantage: Less requests than Cloudflare
- Advantage: Editing of CSS files is easier, as the local minified version updates faster than Cloudflare
- Disadvantage: Might be harder to set up since not all JavaScript files like to be Minified. There might be conflicts, or some plugin might have weird JavaScript in it and breaking the minified file, so troubleshooting might be required.
Cloudflare
- Advantage: Might help your site sustain bigger traffic - which could be important on shared server hosting environments. You don't need to upgrade your hosting plan or move to a better host or troublesome so soon.
- Potential Advantage: CloudFlare provide a Free plan which already contains various claimed security enhancements
- Disadvantage: Takes over your DNS zone for the domain. This also needs to be checked during setup.
- Disadvantage: Changes to CSS files are not instant - it takes time for Cloudflare to update.
Conclusion
At this point it's not really worth using CloudFlare with WordPress unless you are a complete technical newbie and CloudFlare comes built into your hosting control panel. This is the case with LiquidWeb. Otherwise, you are better off just setting up WP Super Cache or WP Super Cache and Minify.
I would be very wary of moving my whole DNS set up to CloudFlare for a sophisticated domain. It's a lot of trouble to move DNS around and make sure all services are working. I'm not sure why CloudFlare has to have full control of DNS.
I'd certainly have more patience for CloudFlare if they could offer a way to use their service without handing over the complete DNS (even if it means assigning several subdomains to CloudFlare manually).
We'd love to hear some additional real world stories about CloudFlare: whether CloudFlare worked for you or didn't and why.

By Martin
WordPress |