Archive for March, 2009

Work Life Balance from Jack Welch: A Review of Winning

Thursday, March 26th, 2009

I've been reading Jack Welch's Winning.

Though Jack Welch is one mean and selfish man, Winning is a challenging and rewarding testament to Neutron Jack's way of doing business. Welch's philosophy of promoting the top 20% and firing the bottom 10% in a large company is unbelievably Darwinian, even cruel. Welch even runs his personal life the same way - at sixty years of age he writes about co-author and third Suzy "having taught me the meaning of love". Frankly, Welch has grown up children - it's a bit late to be discovering love. Rediscovering would have been far more tactful.

But let's leave the man behind and return to Welch's Spartan philosophy of leaving the crippled employees on the mountaintop to perish in the night.

Jack Welch Winning Spartan
Jack Welch implementing his Spartan strategies for
HR management and work-life balance

When you read his book, however, you can see how this would work in a company which hires just extremely competitive types. Such people enjoy seeing others thrown down the well. It's a bit of the mob waiting for the witch to be drowned. Welch is appealing to primal nature here, the law of the jungle. The hunter who cannot run fast enough is culled from the tribe and the tribe is stronger as the weakest members can neither survive nor reproduce.

Business | 6 comments

Microsoft AdCenter Setup for Mac Users

Thursday, March 26th, 2009

Microsoft adCenter is Microsoft's answer to Google's AdWords. It's the main search engine business for Microsoft.

Imagine you are a simple businessman, who has his own website and you want to bring more traffic on your site. As you are familiar with Microsoft software for decades now, naturally you'll want to check out their online advertising system.

Here are some basic guidelines to make the experience less painful:

First pitfall - Don't even consider using Safari or any other browser except IE and Mozilla, adCenter website does not support other browsers. Their help center states that also Mac and Virtual machines are not supported.

microsoft adCenter Safari
microsoft adCenter Safari

Before he found out that all Mac browsers are banned, Alec, our creative director, spent several hours trying to get Microsoft adCenter to work with all of the browsers under Mac OS, including spoofing the user-agent. Futile, he assures me. You can't even view the System requirements page!

Internet Marketing, WordPress | 4 comments