Monday, December 22nd, 2008
If you sometimes need to search and replace some text throughout your weblog, you should definitely be using Urban Giraffe's Search Regex. With Search Regex you can search and replace text in all the fields shown in the picture below:
Search Regex
If you are replacing some text, first enter the Search pattern and press the Search button. This will show you the results, so you can fine tune the pattern to get only the results you want. You also get a set of links to view and edit the post. Very handy.
Keep reading Using the Search Regex plugin for WordPress successfully
By Martin
WordPress |
Friday, December 19th, 2008
We've just had to move another client's old site to a new one.
There are lots of inbound links but the page URL structure has completely changed for the better.
The client wants to rank right away.
What do we do?
301 the old site is the traditional answer.
Not so fast says Eric Ward who is one of the masters of link building, having built links by hand for longer than almost anyone else on the internet and for more large corporate clients than any individual I know (there are some SEO companies working fairly stealth with portfolios of almost 100 big names):
I wouldn't 301 it yet. First I'd run a backlink analysis on the old site and then visit each site linking to the old site, and for those that look exceptionally trustworthy and legit, ask them personally for a hand edit to change the link from the old site to the new site.
Painful.
Slow.
Tedious.
Effective.
Frankly for a website with thousands of backlinks, that's just not a realistic option. Well for Walt Disney or some of Eric's other clients perhaps it is. But what should the rest of us do?
Keep reading How to move an old website to a new site address and retain Google rankings
By Alec
SEO |
Tuesday, December 9th, 2008
We have some campaigns out there on Google AdWords for which we now have some very nice organic rankings.
At the end of each month we like to calculate the number of sales of PPC versus organic for a Canadian life insurance client.
Most of our PPC results have a gclid parameter in them so it's clear as day. It's almost certain that a clean result like this one is organic:
http://www.google.ca/search?q=canadian+life+insurance
While this is definitely PPC:
http://lsminsurance.ca/calculators/canada/term-life.php?PPC-ON-ripped&type=search&keyword=life%20insurance&adid=984186361&placement=&gclid=CLmk9Iruk5YCFQhdswodiCp_FA
What about this one with &rlz= in the URL parameter?
http://www.google.ca/search?sourceid=navclient&ie=UTF-8&rlz=1T4ADBS_enCA248CA248&q=greatwest
I couldn't tell. The long strange string smelled like PPC to me.
It out to be nothing of the kind. &rlz= is the string that Google uses for identifying users of Google Chrome:
Keep reading &rlz= in Google referrer: Organic traffic or AdWords?
By Alec
SEO |
