Good point!

Adds a real spice to my own comment above:

Who would you rather buy from? A person you like or faceless corporation hiding behind marketingspeak and safe publicity material? Makes it pretty clear doesn’t it?

I guess it depends what kind of underwear s/he is wearing. Corporations are looking really attractive about now. At least they are wearing three piece suits and not just their skivies.

In some of his own material, Rich Schefren tells you to stop subscribing to marketing emails and buy great books. It was part of his own sales program – strangely enough. Later he said, pick one guy and follow him, but that was more an afterthought to the whole tune out.

I’ve been following online marketing for some time so I have had a larger exposure than I’d like to the hype. If you can, buy yourself some first rate business books. I’ve gotten more out of each of the books in my business library than I have out of all the teleseminars and teleconferences I’ve had the misfortune to hear.

If it would make a great teleseminar, it would make a better book. A good book is knowledge organized and concentrated. A teleseminar is a meandering and vague affair. A book has page numbers and is a great reference tool – a recording is not easily referenced in the middle of a project.

For some reason he feels compelled to coach internet gurus in how to better fleece people. Mike Filsaime – one of Rich’s personal friends and the second million dollar day clown after John Reese – is a particularly egregarious example of someone with little to offer the world except a fat bill.

Curiously enough – in his moving the free line – the best Rich Schefren experience is as a free customer. What’s behind the pay line is not better than what he offers in the reports.

Unless you are dyslexic or like a babysitter, you are better off reading his reports and reading great business books and staying away from his paid packages.

Quite honestly, Ken Evoy keeps better company – small time business people trying to sell their services or toys – than Rich Schefren who likes nothing better than big ticket loudmouths busy bleeding innocents dry.

What do you think of Rich Schefren?