Paying B2B writers | Reward Models for Online Publishing
Sunday, September 28th, 2008
Sift CEO Ben Heald
So these guys over at Sift Media are heading for £3 million of advertising revenue this year. Probably worth hearing what their CEO has to say about online publishing. The first question is a bit silly:
What levels of participation inequality do you see from forum and community users? What can publishers do to tackle that more effectively?
Ben Heald takes a valiant stab at it:
You probably get about 10% of the audience that you are sending your emails to, contributing to the content in some way.
I don't think usage levels have changed that much. It matches the dynamics of a conference, where out of an audience of 100 people, you will get ten asking a questions and one or two people speaking to you after the presentation. I don't think that will change. We won't all become avid contributors to forums. Some people just want to take stuff.
His answer is basically right - participation will not be level - but at the end he goes seriously astray: "Some people just want to take stuff."
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