Tuesday, August 28th, 2007
In a mastermind group to which I belong someone asked whether it would be a good idea to use Paypal as a merchant service for e-commerce.
The gentleman wanted to sell touchscreen monitors at $1000 to $2000.
One thing I will say for Paypal, using their system for merchant payments is extremely easy. You just set up your buttons and your links and you can be taking donations in minutes.
For physical goods, Paypal is extremely buyer friendly, i.e. it would be difficult to prevent a customer from abusing a return policy. On the other hand for digital goods, Paypal is extremely seller (i.e. con artist) friendly. I recently made the mistake of purchasing some expensive marketing materials from a dubious seller. In the end, the product was never delivered.
With Paypal's system, there was no recourse. You fill in the complaint procedure (you have 45 days maximum) and then when you are done, they close the case.
Digital goods are not subject to Paypal guarantees.
But for physical goods, they are always on the side of the buyer (i.e. someone can order something and claim that it didn't arrive and all the burden of proof is on you). On expensive items like yours, I would be wary.
Keep reading Paypal as a Merchant System - Digital Goods versus Physical Goods
By Alec
Internet Marketing |
Monday, August 27th, 2007
Which help desk to Use to automatically build a knowledge base up over time as you answer customers incoming requests?
This is another question I've answered lately privately.
A lot of smart people are using Kayako for help desks. One of my hosting providers started to use Kayako about a year ago and Kayako made my help requests (all too frequent so I'm not recommending them here) there a whole lot easier.
Kayako have a free month long trial and after that you can pay monthly ($40 for the full package) for a hosted version or buy outright at $500 (you probably have to pay for upgrades after awhile so I'm not sure the cost of ownership is any less).
Details of Kayako pricing.
Another help desk I've looked at which is much less expensive is Will Barden's Three Pillars Help Desk. There is a version at $47 and $77. If you join Will Barden's email lists he sometimes even makes a special offer of Pro for Basic cost to his list.
What's great about Three Pillars is that it is a one time fee with source code and hosted on your own servers. So if you have inhouse programmers, you can customise Three Pillars Help Desk as you go.
What we are using right now for support at Foliovision is Basecamp - as we are already deep in there and our clients all know how to use it - and have experimented with the help desk in Freshbooks which we are using for accounting. Basecamp is not public facing (you need to be a registered use to log in) nor does it allow redistribution of tickets to team members which is why we are still looking at other solutions.
If you are using WordPress on your main site, there is a very simple solution (as we build bigger and bigger sites, simple solutions have more and more appeal), it's WordPress plugin called Ask Me. Ask Me lets you get questions and answers up on your site in a hurry. A larger Ask Me database would benefit from a simple category system. There is nothing to prevent Sara (the creator of Ask Me) or your programmer from adding that feature.
My advice - pick any one system get to know it well and use it to the maximum. We and our clients get huge value out of WordPress as we know WordPress so well. There are better tools for many of the things we do with WordPress. But the time we would lose getting to know each of them would be far more costly than the time we spend writing plugins and adapting WordPress to our purposes.
By Alec
Internet Marketing, WordPress |
Friday, August 24th, 2007
I'm on a professional WordPress mailing list and this interesting question came up:
I'm using WordPress 2.2 as a CMS to create a site for a client with a small business. My client wants a portfolio page (not necessrily a WP Page) with a list of thumbnails that will each link to its own "gallery" page which will include multiple photographs with some descriptions. My client is a non-programmer who will need to update and add to the portfolio page on her own.
I've been looking at WPG2 and wondering if this will accomplish my needs. I've seen you can put photos in posts, but can you link those post photos to a WP Page that contains more photos from that category in a gallery style (such as the embedded WPG2)? I will also need descriptions about those photos on that Page. I've looked at other sites that have WPG2 embedded within Pages, but their Pages don't contain photo descriptions beyond the photo title.
Does WPG2 seem a good fit? Or is there another plugin that works better? Or will this not be possible?
Alas, Tracy, all of the galleries in WordPress stink. Both Gallery 1 and 2 are way too top heavy on their own. Mixing Gallery with WordPress would be a fatal PHP cocktail, capable of choking the most powerful server and confusing the most adroit programmer.
Keep reading WordPress Photo Galleries: State of the WordPress Images War
By Alec
WordPress |
